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Compte-rendu de la 7ème conférence de la formation DIGITAL de la BMMA.
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©2011
Workshop on MobileWim VermeulenApril 23rd, 2012
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1. ON MOMADS
Clie
nts
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2. ON MOBILE IN GENERAL
The next software platform shift
1960’sMAINFRAMECOMPUTING
1970’sMINI
COMPUTING
1980’sPERSONAL
COMPUTING
1990’sDESKTOP INTERNET
COMPUTING
2010’sMOBILE INTERNET
COMPUTING
THE ADOPTION OF THE MOBILE INTERNET GOES
9x
FASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
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ss eering Manager
http://www.youtube.com/watch?v=EpWwmwI3078
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We watermarked the single before it got sent to 10 European radio stations.
Each radio stations is streamed on a laptop.
10 iPhones have our recognition app installed.
Each time the song is played, our mobile app recognizes the watermark in the song and tells the server to start
the video on mostexclusivevideoever.com
How it works?
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3. WHAT IS THE BIG TREND DRIVING INTERNET USAGE
Social, Local and Mobile converging
Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period.
Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores by % Reach
Source: comScore Mobilens, Fraooe. 3-month-averaee encline October 2011
Text~ or ca lied friends/famly about a product
T ook p icture of a product
Sent picture of product to family/friends
Scann~ a product barcode
Compa red product priees
Reseerched product featu res
Found coupons ordeals
1
2.7%
2.0%
1.7%
{ Check~ product availability 1.1%
J
9.7"
6.0%
18.9%
17.9"
amazon
El!l •rice Check for iPhone and Android h thot d~al r~aUy a œal? Ta ... PriCe Che<k by Amazon woth you to ,. ... sure.
--~----... :::.-- ) ....... -.. ___ _
Get extra savings on Oe<:ember 10 Ge! a S'llo discount (up to SSI on <eiKt otemS on fiKUOo>OCS.toy1. !P()It1. """"- and DVI>l. juStby chedln<)a pnce.Aedeem thosolfe< upto (3) tomos a sav~ngsol upto SIS
Check pnces ~nstantly: Scan lt, Snap lt, Say lt or Type lt Useb.lrcode K.anning. camera. speech Of text ~rth 10 hnd thek:wfffl pncf'S from Am,uon..com and our merchants.
Share ln-store priees W1th every ln-store poce y ou sh.are. you hetp eosure our pnces tl'md 10 COITlPt'bUvf" for our customers.
Download the free Priee Check a pp to get started If you're already a Poce Check tJ\{'r. sim ply downtoad tht" latPCit vf'«ion.
~ _ _ ..., ~;mn fOl ,~. CMck by
Amuon .. lrl lh• And101d M11l e1
Mobile Deals Set to Lure Shoppers Stuck in Line
The New Y()ft( T"""
Mandy Chan, wltl\ twtr daughtor Mla, usod her smartphone to compare priees online whila shopping at a Taroet ln Las Vegas.
By STEPHANIE CLIFFORD Pubhthtd: Novembor 10, 2011
As retailers battle to draw customers into their stores on Black Friday, online merchants are plotting a cunning ambush - offering an arsenal of mobile-only deals intended to pick off shoppers as they wait in line.
1) RECOMMEND
"!# lWITTER
lm LINKEOIN
181 SION IN TO E· U:AII
oblle Commerce V1s1on
< o 5le
wo
rk
Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.
For CONCENTRA, one of leading local media companies, we identied and created its rst mobile product generating a local and
mobile advertising revenue stream.
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4. MOBILE DEVICE PENETRATION
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Smartphone penetration (%)
Netherlands US UK Czech Republic France Belgium Poland Germany
18
242627
29303133
www.ourmobileplanet.com
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Mobile trafc penetration
2010-12 2011-01 2011-02 2011-03 2011-04 2011-05 2011-06 2011-07 2011-08 2011-09 2011-10 2011-11 2011-12
60%
53%
13%
14%
27%
10%
iOS Android SymbianOS Samsung BlackBerry OS Playstation Sony Ericssonbada Other
http://gs.statcounter.com
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Expectations Belgium June 2012
Smartphones: 36%Tablets: 20%
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Expectations winning platforms globally
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5. MOBILE USAGE
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Mobile web versus Mobile apps
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What do they have in common?
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it’s an innovationbuild on a strong consumer insightdoing one thing really great
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Let’s get to work (1)
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Let’s get to work (2)
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Q&A
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