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Workshop on MobileWim VermeulenApril 23rd, 2012

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1. ON MOMADS

Clie

nts

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2. ON MOBILE IN GENERAL

The next software platform shift

1960’sMAINFRAMECOMPUTING

1970’sMINI

COMPUTING

1980’sPERSONAL

COMPUTING

1990’sDESKTOP INTERNET

COMPUTING

2010’sMOBILE INTERNET

COMPUTING

THE ADOPTION OF THE MOBILE INTERNET GOES

9x

FASTER THAN THE DESKTOP INTERNET IN THE NINETIES.

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ss eering Manager

http://www.youtube.com/watch?v=EpWwmwI3078

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We watermarked the single before it got sent to 10 European radio stations.

Each radio stations is streamed on a laptop.

10 iPhones have our recognition app installed.

Each time the song is played, our mobile app recognizes the watermark in the song and tells the server to start

the video on mostexclusivevideoever.com

How it works?

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3. WHAT IS THE BIG TREND DRIVING INTERNET USAGE

Social, Local and Mobile converging

Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power. The implications for Marketers are a dramatic paradigm shift which will disrupt almost every business. Period.

Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores by % Reach

Source: comScore Mobilens, Fraooe. 3-month-averaee encline October 2011

Text~ or ca lied friends/famly about a product

T ook p icture of a product

Sent picture of product to family/friends

Scann~ a product barcode

Compa red product priees

Reseerched product featu res

Found coupons ordeals

1

2.7%

2.0%

1.7%

{ Check~ product availability 1.1%

J

9.7"

6.0%

18.9%

17.9"

amazon

El!l •rice Check for iPhone and Android h thot d~al r~aUy a œal? Ta ... PriCe Che<k by Amazon woth you to ,. ... sure.

--­~----... :::.-- ) ....... -.. ___ _

Get extra savings on Oe<:ember 10 Ge! a S'llo discount (up to SSI on <eiKt otemS on fiKUOo>OCS.toy1. !P()It1. """"- and DVI>l. juStby chedln<)a pnce.Aedeem thosolfe< upto (3) tomos a sav~ngsol upto SIS

Check pnces ~nstantly: Scan lt, Snap lt, Say lt or Type lt Useb.lrcode K.anning. camera. speech Of text ~rth 10 hnd thek:wfffl pncf'S from Am,uon..com and our merchants.

Share ln-store priees W1th every ln-store poce y ou sh.are. you hetp eosure our pnces tl'md 10 COITlPt'bUvf" for our customers.

Download the free Priee Check a pp to get started If you're already a Poce Check tJ\{'r. sim ply downtoad tht" latPCit vf'«ion.

~ _ _ ..., ~;mn fOl ,~. CMck by

Amuon .. lrl lh• And101d M11l e1

Mobile Deals Set to Lure Shoppers Stuck in Line

The New Y()ft( T"""

Mandy Chan, wltl\ twtr daughtor Mla, usod her smartphone to compare priees online whila shopping at a Taroet ln Las Vegas.

By STEPHANIE CLIFFORD Pubhthtd: Novembor 10, 2011

As retailers battle to draw customers into their stores on Black Friday, online merchants are plotting a cunning ambush - offering an arsenal of mobile-only deals intended to pick off shoppers as they wait in line.

1) RECOMMEND

"!# lWITTER

lm LINKEOIN

181 SION IN TO E· U:AII

oblle Commerce V1s1on

< o 5le

wo

rk

Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.

For CONCENTRA, one of leading local media companies, we identied and created its rst mobile product generating a local and

mobile advertising revenue stream.

http://vimeo.com/27738647

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4. MOBILE DEVICE PENETRATION

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Smartphone penetration (%)

Netherlands US UK Czech Republic France Belgium Poland Germany

18

242627

29303133

www.ourmobileplanet.com

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Mobile trafc penetration

2010-12 2011-01 2011-02 2011-03 2011-04 2011-05 2011-06 2011-07 2011-08 2011-09 2011-10 2011-11 2011-12

60%

53%

13%

14%

27%

10%

iOS Android SymbianOS Samsung BlackBerry OS Playstation Sony Ericssonbada Other

http://gs.statcounter.com

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Expectations Belgium June 2012

Smartphones: 36%Tablets: 20%

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Expectations winning platforms globally

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5. MOBILE USAGE

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Mobile web versus Mobile apps

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What do they have in common?

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it’s an innovationbuild on a strong consumer insightdoing one thing really great

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Let’s get to work (1)

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Let’s get to work (2)

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Q&A