Why social media is important final v2 pdf

Why Social Media is Important

Sue Rasmus, CAI

How to use SM effectively

1.2 Billion UsersSocial Media is a beast

Americans spend 37 minutes a

day on SM

Americans spend more time on SM than any other activity

Including Email

89% of marketers said that increased exposure is the #1 Benefit of Social Media

The reasons why SM is importantSM helps brand your business

SM increases exposure to your market place

SM increases traffic to your business and website

SM develops a loyal following

SM improves your search ranking

SM grows your business partnerships

The reasons why SM is importantSM reduces your marketing expenses

SM improves your sales

SM gives you insight into the marketplace

SM increases your legitimacy

SM provides for network opportunities

SM aids in problem solving

SM reaches a new generation of users

Lets break it down

The reasons why SM is important !

It brands your business

Who you are

What you do

What your all about

Corporate colorsBranding is why SM is important

LogosBranding is why SM

is important

Slogans & TaglinesBranding is why SM is important

Your Posts Become the social media voice of your company

Branding is why SM is important

What you say & how you say it matters

Branding is why SM is important

We like to brand local

Washington DC Photos

Weather Local stuff

Branding is why SM is important

On LinkedIn our brand is “our connections”

Branding is why SM is important

Our BrandBranding is why SM is important

The reasons why SM is important It exposes you to the

marketplace

1.2 Billion already on SM

The reasons why SM is important It exposes you to the

marketplaceYour connections go viral

they tell two friends & they tell two friends & so on & so on..

^

G

T

P

It exposes you to the marketplace !

Promote Posts & Advertise

By age group

By locality

by hashtag

By interest

P

SM increases traffic to your business & website

Join Groups with specialty interest

Join regional groups

Like a digital chamber of commerce

SM increases traffic to your business & website

Connect with people you want to do business with on linkedin

SM increases traffic to your business & website

A completed linkedin profile reflects the

professionalism you display in your

business

TIP!

SM increases traffic to your business & website

Post on multiple platforms

it will attract attention and drive business to

your website

TIP!

^G T P t

Twitter is in the moment - tweet things that are happening now

Auction closes in 15 minutes

SM increases traffic to your business & website

SM increases traffic to your business & website

If your not sure what or how to post, follow, watch & repeat someone you admire

TIP!

SM develops a loyal following

invite all of your friends to like your page !Ask friends and customers to like, comment and engage your SM

SM develops a loyal following

Import contacts into facebook, linkedin and

twitter

google it for video and step by step

instructions for each platform

SM develops a loyal following

Many platforms will update your

existing contactsDon’t forget to

upload you auction

registration contacts!

Integrate your website, email online services

SM develops a loyal following

Integrate your website, email & online services

with SM to build your

community

SM develops a loyal following

SM generates leads for new Sellers

Promote your referral program

Post your referral program in groups

SM generates leads for new

buyersPost your events

!

Post your items !

If they don’t know, they won’t go

Run AdsThere are no free rides

!You now have to pay

to play !

A couple of hundred dollars goes a long

way

SM generates leads for new buyers & Sellers

Promote Promote PromotePromote a posting

!

Promote an auction !

promote an item !

Promote your referral program

SM generates leads for new buyers & Sellers

SM improves your search

rankingsContent is KING

Engagement is Queen !

Google can only index what you have put online

!Use wizards to find relevant

keywords

SM improves your search

rankingsContent is KING

Engagement is Queen !

Google can only index what you have put online

!Use wizards to find relevant

keywords

SM improves your search

rankings

More platforms, larger audiences, more content

!All this adds up to better

search ranking

SM grows your business

partnersWe collaborate and JV

with other sellers, auctioneers and

assetbridge partners !

We share buyers, processes, auctions, platforms and SM

techniques

SM grows your business

partners

This type of penetration dominates google and results in

lots of new leads and buyer traffic, which in turn, leads to new

business partnerships

SM grows your business

partnersWhen you follow

someone you want to do business

with, they often follow you back

SM grows your business partnersWhen you talk to someone,

they talk back !

When you comment, they comment back

!When you post meaningful

content, people read it

!When your on someones

mind, YOU DO BUSINESS TOGETHER

SM reduces your marketing expenseSM is free SM is viral

SM is worldwide SM is also local

SM can reach micro markets

A little bit of SM can go a long way

!

!

SM improves your salesSM get the word out !

You feature items or event to groups !

you can create events !

you can post ads or promote posts !

!

!

SM gives you insight into the marketplace

You see who your competition is !Yoe see competition strategies !You gain insight on how your follower engage you and others !You can measure what followers find most interesting 

SM increases your legitimacyYour digital footprint is your calling card !The more friends you have the popular you are !People find comfort in numbers !Seek referrals, recommendation and endorsements !You can tell your own story and everyone else reads it !All your SM platforms combine to define your brand

SM provides networking opportunities

DUH!

SM aids in problem solving

You address problems before they mushroom !You communicate instantly with your targeted communication !You seek help from your SM community !!

SM reaches a new generation of consumers

Use the tools that the new generation uses !Target market by age & interest !SM is in the moment, they want information and want it now !Use promotions, giveaways, gift cards, contest, games, thrifty value, free stuff and steal deals

The Top Challenges for SM

!

Integrate your platforms !

Use the feature that allows you to both post on linked in and twitter at the sale time  !

Hootsuite - allows you to preload posts get the mobile apps

Lack of time

The Top Challenges for SM

!

Facebook is pay to play !

Linked-In uou have to connect (take your time) !

Twitter you have to be in the moment !

Inability to measure value

The Top Challenges for SM

!

make it a priority !

use interns !

get some help

Difficulty integrating social media with other activities

The Top Challenges for SM

Set a small amount for advertising and measure the results

!

$100 on an auction? Example Sonoma !

Add the SM$ to the clients budget !

Pick a % of every ad budget !

Lack of money for budgeting

The Top Challenges for SM

Attend Live Seminars Participate in Online seminars - Social Media Examinar free and pay !

Websites - Alltop.com !

Bloggers - @problogger,  chris brogan, copyblogger

Confused? So are the experts

The Top Challenges for SM

!

Follow SM celebrity facebook pages Mari Smith & Jon Loomer

!

Follow SM celebrity tweets laurafitton !

Follow Viveka VonRosen #linkedinexpert

Change is constant, as soon you get it the game changes

CONTENT IS KINGDon’t sell your business 24/7

!

Be useful Inspire people

Solve problems Amaze with new information

Be a problem solver Give people what they desire

!

Why Social Media is Important

Sue Rasmus, CAI

How to use SM effectively

get these course materials

get these course

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Why Social Media is

ImportantHow to use SM

effectively