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From Tweeting to Facebook - enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
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Why Personality MattersThe Untold Secret Of Marketing In the Social Media Era
Rohit BhargavaSVP, Strategy + Marketing, Ogilvy PRAuthor, Personality Not IncludedAustin AMA LunchMarch, 2009
What Is Personality?
UniqueAuthenticTalkable
Wait,Aren’t YouGoing To TalkAbout
Blogs?
THE FIRST BIG QUESTION:
Why is today different from yesterday?
Yesterday …
Today …
Our Acronym Fever …
BtoC – BtoB – CtoC – EtoC
TheExplicableRise Of
Social Media
Content creation is very easy.
Virtual trust trumps all.
“Social” media can be useful.
Customer service sucks.
The Gallery Of
ExtremelyBad Social Media Advice
“Getting a blog is the answer.”
Illustration courtesy of Hugh Macleod of Gaping Void
“Give up control.”
Giving up controlSharing “control”
“Don’t admit you’re marketing.”
“Don’t brand it.”
So …HowDo YouUse Social Media?
5 Ways To Use Social Media(that actually work)
1. Learn to listen actively.
2. Find your accidental spokespeople.
3. Save money on advertising.
4. Use Real Time Communication
IMAGE REMOVED DUE TO LICENSING RESTRICTION
5. Engage instead of counting impressions.
1. Blog: http://blog.ogilvypr.com2. Email: rohit.bhargava@ogilvypr.com
A message from our sponsors:
Yes, we can help!
Connect:Get the Book:
www.readpni.com
Username:“rohitbhargava”
Read our blog:
Are you readyto see whatpersonalitycould do foryour business?
Download An Exclusive Sample Chapter:www.personalitynotincluded.com/excerpt
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