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www.digitalvidya.com
Building Career in Digital Marketing
www.digitalvidya.com
Agenda • Orientation to Digital Marketing • Why Social Media? • Global & Indian Case Studies • Career Opportunities in Digital Marketing
www.digitalvidya.com
What is Digital Marketing?
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“The process of reaching out to and engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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SEO or Organic Search
SEM or PPC
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www.digitalvidya.com
Email & Mobile Marketing
SEO
Social Media
SEM
Website/Presence
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Why care about Digital?
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Measurable
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Global
Global Reach from an Indian Beach (The Smart Magazine)
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Works for you Round the Clock
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Targeting
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Remarketing on Google
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Remarketing Example
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Why care about Social Media?
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Platform Global India Facebook
Mobile
No of Users (Million)
1000+ 88+
500+ 20+
225+ 20+
6800+ 900+
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Let’s look at some International Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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www.digitalvidya.com
QR (Quick Response) Codes
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Let’s look at few Indian Case Studies!
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25% Revenue through Facebook
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Over 20% All Sales through Facebook
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Tweet 2 Order
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Reveal the Name Contest 1. 150,000 people
participated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10
days
Car Launch
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SEO
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Career Opportunities in Digital Marketing
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Profiles Title Experience (years) Salary (Rs Lacs PA)
Copywriter 0 - 2 1.5 - 3.0 Specialist 1 - 3 2.0 - 4.0 Community Manager 2 - 4 2.5 - 5.0 Strategist 3 - 5 4.0 - 8.0 Digital Marketing Head 4 - 6 6.0 - 12.0 Application Developer 1 - 3 2 - 6
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Let’s continue this conversation…
@MyDigitalVidya On Social Media Off Social Media
info@digitalvidya.com
Thanks!
Serious about career in Digital Marketing? Earn CDMM or CSMMP Certification
http://www.digitalvidya.com
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