What Hath Social Media Wrought

What hath social media wrought

Jason Falls

April 16, 2015 | Las Vegas, Nevada

Social Media is Wonderful

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Fonzales

1960

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Imgarcade.com

1990

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Dejungelin.se

Today

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… and then there’s this …

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What does it all produce?

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Unfortunately, it’s the better train wreck

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The Filter Bubble

The winners produce the signal

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And this is where we’re headed

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What hath social media wrought?

“The news is nothing more than

outrage porn. Or fear porn. Or literal

porn. Completely ignore it and

spend your mental energy focusing

instead on being healthy, being

creative and improving one percent

each day”

-- James Altucher

So what do you do?

Mike Baldwin

Ask what makes your audience say, “That is awesome!?”

Do THAT. A lot.- Me. Just now.

(Tweet that!)

My latest experiment …

• Weekly podcast

• Not about marketing

• Exploring the rebels,

deviants, outsiders and

outliers that make life

bigger, bolder and badass

• www.100proofshow.com

Traditional media still kicks your ass

Drazen Vukelich

New Media vs. Traditional Media (online)

News

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

Newsweek Huffington Post Daily Banter

2010

2015

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

People/TMZ PopSugar College Candy

2010

2015

New Media vs. Traditional Media (online)

Entertainment

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

Techcrunch Wired Louis Gray/AndroidGuys

2010

2015

New Media vs. Traditional Media (online)

Tech

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

BHG HomeMadeSimple/Remodelista

Lil'Sugar/ TameraMowry

2010

2015

New Media vs. Traditional Media (online)

Home

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Car & Driver Jalopnik The Weekly Driver

2010

2015

New Media vs. Traditional Media (online)

Automotive

And then there’s this …

• Lifestyle blogger

• 60,000 monthly uniques***

• 250,000 PV/Month

• 2,000 people per day X 5

• 10,000 @ $750 per post

• $13.33 per impression

And then there’s this …

• Parenting.com

• 2.1 MM monthly uniques

• $15 per 1,000 impressions

for an ad

• Even if impression in post

is worth 10X more?

• $6.33 per impression

So what do you do?

Mike Baldwin

Develop a Media Kit

• Page or PDF easily

accessible

• Outline the types of

sponsorships you offer

• Consider sponsored posts,

guest posts, AND social

sharing/activation

• Link to examples/proof

Show us your audience

• Illustrate who your audience

is

• Traffic numbers,

demographics, social

behaviors, interest graph

• Quantcast, Compete, Cision

data

• The better = more relevant

Be transparent & honest

RESULTS

• 256 million total impressions;

• 91 major national media hits;

• 43,700 visits to the Facebook app;

• 157,000 separate points of engagement;

• Most tax returns filed in a single year;

• Competitor Intuit acknowledged HRB’s aggressive outreach to a younger demographic in their earnings call.

Understand PR

• Good ones wish to be

relevant and reliable

• Looking for organic and paid

placements

• But don’t always have paid

budget but have content

worth considering (to share)

• Do you like people always

looking for $$?iStockPhoto.com

Food for Thought

David Schrader

Another way of seeing it …

Agnieszka Guzowska

Yes, there are bad PR people. But the good ones can make your blog or podcast more

powerful and lucrative.

- Me. Just now.

(TWEET THAT!)

Jason Falls

Elasticity

@JasonFalls

goelastic.com

100proofshow.com

jasonfalls.com

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