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Keyword IDF (t) Relevance gain (t)
Black 1.787 .352
Grey 2.6408 .381
Leather 2.4287 .651
Bag 2.2799 .829
Shoe 2.7506 .872
SECRETS TO BETTER SEARCH RELEVANCE
Using IDF
Using Relevance
gain
ONLINE MERCHANDISING
What online merchandizers
want?
Ease of promoting
select sections of the catalog
Relevant display options
Increase basket size and AOV
Real-time campaign
assessment
PROMOTING TRENDING PRODUCTS
Promote trending/seasonal
products for standard queries
Summer dresses being promoted for the query ‘Dresses’
in the summer months
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