Vodafone

Feel like a VIP with Vodafone

Tit – Bit…• Type – Public limited company• Industry – Telecommunication• Predecessors – Racal Telecom• Product – 1. Fixed Lines2. Mobile telephony3. Internet services4. digital marketing• Revenue £46.417 billion (2012)• Operating income £11.187 billion (2012)

Promotion

• TVc…. :- Made for mother who can now talk to his son anytime…anywhere.

Vodafone made for Mom

For Pahla Pahla Pyar

A guy talking to his girl friend for whole night and say “by the way Good Morning”

For Sports Lover…..

Faster… Smarter…

Promotion….

• Street Promotion

Hoarding

Mall Promotion

Social Networking sits…

Facebook

New Distribution Stategy….

Certain benefits offer to Garb crowd…

Pay as you go offers

Pay Monthly Offer

Got a question

What Next???

• digital campaign for all-in-one travel package

• IPL 2013 Mobile Internet Campaign

• launch of Vodafone K3800, a high speed 3G USB Dongle with data transfer speed up to 14.4 Mbps, at price point Rs 1750.

• kicks off its multi-million pound 4G advertising campaign

• Vodafone Tuesday :- Freak out at multiplexes. Wine & dine at exclusive boutique restaurants. All with our special buy one, get one free offer at selected outlets.

• Enjoy unlimited calls between you and three others at just £5 per month

• Enjoy unlimited calls between you and five others at just £7 per month.

Super Brand Sponsorship….

• Vodafone sponsors leading sports brand mostly like

Ferrari Formula 1 motor racing team

Manchester United

http://businesscasestudies.co.uk/vodafone/superbrand-sponsorship/introduction.html#ixzz2diWkPMql

Special???

• kicks off its multi-million pound 4G advertising campaign

• featuring long-term brand ambassador Star Wars character Yoda

• Vodafone tuesday

Some Taglines…

• Vodafone : Made for you• Feel like a VIP with Vodafone• Vodafone Tuesday

Thank you