Embed Size (px)
DESCRIPTION
Its a case study on Marketing n distribution process of Vodafone...if they claim 'Power to you' they actually mean it.
Citation preview
Feel like a VIP with Vodafone
Tit – Bit…• Type – Public limited company• Industry – Telecommunication• Predecessors – Racal Telecom• Product – 1. Fixed Lines2. Mobile telephony3. Internet services4. digital marketing• Revenue £46.417 billion (2012)• Operating income £11.187 billion (2012)
Promotion
• TVc…. :- Made for mother who can now talk to his son anytime…anywhere.
Vodafone made for Mom
For Pahla Pahla Pyar
A guy talking to his girl friend for whole night and say “by the way Good Morning”
For Sports Lover…..
Faster… Smarter…
Promotion….
• Street Promotion
Hoarding
Mall Promotion
Social Networking sits…
New Distribution Stategy….
Certain benefits offer to Garb crowd…
Pay as you go offers
Pay Monthly Offer
Got a question
What Next???
• digital campaign for all-in-one travel package
• IPL 2013 Mobile Internet Campaign
• launch of Vodafone K3800, a high speed 3G USB Dongle with data transfer speed up to 14.4 Mbps, at price point Rs 1750.
• kicks off its multi-million pound 4G advertising campaign
• Vodafone Tuesday :- Freak out at multiplexes. Wine & dine at exclusive boutique restaurants. All with our special buy one, get one free offer at selected outlets.
• Enjoy unlimited calls between you and three others at just £5 per month
• Enjoy unlimited calls between you and five others at just £7 per month.
Super Brand Sponsorship….
• Vodafone sponsors leading sports brand mostly like
Ferrari Formula 1 motor racing team
Manchester United
http://businesscasestudies.co.uk/vodafone/superbrand-sponsorship/introduction.html#ixzz2diWkPMql
Special???
• kicks off its multi-million pound 4G advertising campaign
• featuring long-term brand ambassador Star Wars character Yoda
• Vodafone tuesday
Some Taglines…
• Vodafone : Made for you• Feel like a VIP with Vodafone• Vodafone Tuesday
Thank you
