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There is a lot of buzz about Twitter in the media. You may have heard that it is the most incredible tool for marketing and public relations. You may have heard that it is the biggest waste of your time. Decide for yourself.
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Twitter Marketing for your Organization
John Zimmerman, CEOwww.eRocketFuel.com
March 2010
Who is…
Today’s Agenda
•What is it?
•Statistics
•Using Twitter for Business
•Common Mistakes
•Budgets, Time & Resources
•Q/A
What is it?
The Language of Twitter
•Tweets
•Following & Followers
•Retweets - RT
•Hashtags - #SMNEWS
•Lists
A Twitter Page
Statistics
1. Fastest Growing Social Media Site
2. 50 Million Users
3. 50% are AmericansFollowed by Brazil, Canada, UK, Germany
4. >1300% Growth in 2008-2009-2010
5. Largest Age Group, 45-54
Twitter for Business
1.Is Twitter in your marketing plan?
2.Build a Twitter Page
3.Find People
4.Follow People
5.Listen and Talk
WeFollow.com
twitter.com/eRocketFuel
1.Start using Twitter today
2.Talk to us
3.Practice makes ________.
search.twitter.com
tweetdeck.com
www.Bit.Ly
Common Mistakes1. Promotion, Promotion, Promotion
2. Following Everybody
3. Not Responding Back
4. Not Using Twitter Applications
Budgets, Time, & Resources
1. Is Twitter free?
2. How many hours/wk?
3. Who should manage my Account?
Learn These Things
Key Topics:
- Define your Twitter Strategy- Set up a Twitter Page- Grow your Followers- Build a Twitter Community- Establish your Marketing Strategy- The Art of ReTweets- Managing Threads at Events and with #Hashtags- Automate your Twitter Campaigns- Tools for Managing Twitter- Best Practices for Branding- Use Twitter for Customer Service & Sales- Track your Results
eRocketFuel Training
Twitter Boot Camp
Every Month2 hour training webinar8am-10am Central Standard TimePrice - $199www.erocketfuel.com/events/
Over 10,000 Students
I found the webinar to be very beneficial as well as it kept my interest the entire... Jackie, VNSA
FINALLY, a Webinar where I actually learned something! I have signed up for countless Webinars, and in the end, I’m always left feeling disappointed... I learned a lot during this webinar and most definitely plan on attending another event of yours in the future. Karen, ISPA
The webinar was very informative. I knew nothing about twitter. I have a better understanding and can see how my company could benefit for our special events. Thanks for giving us great information … Tina, APA
Thank You
Other Training
• Free Weekly Webinars
• Custom On-Site, Webinars, Conferences…
www.eRocketFuel.com
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