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your journalismSteve Buttry
Webinar for Digital First MediaDecember 7, 2011
improves
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com
Use with other social tools
“We used all social media at our disposal to engage the public – Facebook, Twitter, YouTube, our websites, email, you name it.”-- Steve Hunt, San Gabriel Valley Tribune
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
Ways to use Twitter• Breaking news• Community conversation• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Live-tweeting events• Crowdsourcing• Content for web & print
Bookmark this page
https://twitter.com/#!/search-advanced
Vetting tweeps, verifying info• Check full Twitter stream, profile• Connect on phone, in person• Check location (not 100% reliable)• Others verifying? Clusters, not echos• Photos? • Other sources, other tweeps• Ask, “How do you know that?”
More on verificationCraig Silverman tips:
http://www.cjr.org/behind_the_news/eight_simple_rules_for_doing_a.php
Mandy Jenkins tips:http://zombiejournalism.com/2011/09/b-s-detection-for-journalists
/
Say what you don’t know
Why use hashtags?• Find other sources• Expand your audience• Organize content (for feeds & contacting)• Follow the discussion
Hashtag tips• Use re-usable hashtags (#okstorm)• Search for hashtag(s) already in use • If a hashtag is already in use, adopt it• If not, choose one that’s simple & unique• Geographic abbreviation helps (#ctirene)• Geographic better than branded
(#copreps better than #dppreps)
Routine beat coverage• Follow officials & agencies on beat• Conversation w/ community• Hashtags (regular & spontaneous)• Lists (Twitter, TweetDeck, HootSuite)• Breaking news• Crowdsourcing• Live-tweet or liveblog (can feed in
tweets)
Connecting w/ community• Use Advanced Twitter Search to find &
check local tweeps• Search terms & location to find people
tweeting about your beat• Check followers of newsroom account• See who tweeps are conversing with• Who follows agencies, people on beat?
Crowdsource
Crowdsource
Crowdsource
Live-tweeting prep• Get names (confirm spelling), titles in
advance (ask, get program, etc.)• Set scene, saying what you’re covering &
that you’re live-tweeting• Describe your circumstances, vantage
point: at event, watching on TV, curating tweets (Andy Carvin)
Live-tweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check to respond)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:
Friday Night Tweets)• Festivals• Breaking stories• Remember to feed live-tweets into site
Twitter helps your siteContent:• Feed liveblog
(CoverItLive, ScribbleLive)
• Widgets• Curate social media
(Storify, Storyful)• Stories
Traffic:• Your tweets• Retweets• Reach audience not
visiting site
Time management• Saves time in breaking news &
crowdsourcing• Mobile apps let you tweet & read on the
go• 140 characters doesn’t take long to write
or read• TweetDeck, HootSuite, lists, search
Twitter basics• Use real name in profile, even if you can’t
for username• Upload photo or logo (not default egg)• ID yourself as journo & name your org• Add mobile info in settings• Check your mentions; reply when
appropriate
Right now• Find 5 people in your community or on
your beat to follow• Tweet 3 times this afternoon about what
you’re covering, reading, doing, etc.• Retweet someone• Update profile (if needed)• Search local tweets on a newsy keyword
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com