Cultivate Your Twitter Following

…and fit it into your overall social media strategy.

Speakers

Joselin Mane• Consults individuals and Small Businesses on how

to best leverage the internet to maximize profits.

Angel Aviles-McClinton• Actress, turned producer, turned marketer, executes

Internet marketing plans that increase online visibility and brand loyalty.

Speakers

Following

@JoselinMane

4,800 + Twitter Followers

@AngelMcclinton

5,600+ Twitter Followers

What’s Social Media?

Where do I start?

What is Twitter?

Micro Blog: A tool to help you connect with and listen to your audience.

Why Twitter?

• Major Studios utilize Social Media• Social Media marketing is available to everyone• Build an audience for your project• Create a fan base to drive marketing & sales for

you• Global marketing at small town prices!• You can start today!

Why Twitter?

• Simple

• Scalable

• Mobile

• Popular

• Influential

• Accessible

• Global

• Personal

• Conversational

• Quick

• Timely

• Mainstream

• Informational

• Connector

Best Now Media tool?

Twitter Growth

Twitter Follower Count

Twitter Tweets

Twitter Demographics

Social Media is not New Media

Is Now Media

SoWhere do I

start?

Twitter Strategy

• What is your current (social media) Marketing

Strategy?

• What resources (human or otherwise) do you have

available

• Think Long term

• Look at other projects in your space

Strategy Determines Tactics

Tactics = tools

Here are some Twitter Tools

• Twitter Search - Filter

• TweetDeck - filter information

• Bit.ly - measure influence

• OneForty.com - Twitter app store

• Mashable.com

Here are some nonTwitter Tools

• Google Alerts

• Facebook Fan Pages/Groups

• TweetUps

Twitter Quick Growth Process• Good Content• Partner w/Other brands with large following• Filter conent• Be consistent• Create stories around your stories

Most talked about Movie ‘09

1. Twilight : New Moon

2. Harry Potter

3. Star Trek

4. Paranormal Activity

5. G.I. Joe

6. Inglorious Bastards

7. Hangover

8. District 9

9. Transformers

*Twitter 2009

• Voice

• Audience

• Content

• Frequency

Case Studies

At Home By Myself... With You

Leveraging the power of Twitter and Facebook, a Canadian production company raised $42,000 for their film. 

Pocket Change Films (PCF) produced their first feature film by collecting other people’s pocket change; pennies, nickels, dimes, quarters.  

At Home By Myself... With YouIn October 2009 "At Home..." had its world premiere at The Vancouver International Film Festival

Paranormal Activity

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

3 Weeks

$11,000 Budget

$30 Million

Paranormal ActivityParamount created an account @TweetYourScream -- where fans could  find screening reactions, critics' reviews, additional opening updates and more. Follow-up marketing tactics include: DVD and SEQUEL release dates & links.

AvatarWhile smaller films have used social media to spread the word guerrilla-style, no other major blockbuster has employed a full-on social web marketing assault quite like Avatar.  The results in its case were a $232 million opening weekend, a total of one billion dollars in revenue by year’s end, and the rank of #2 highest grossing film of all time.  What kind of Twitter action did they have going on?  

AvatarFollowers. Tweets. Lists. Oh my!!!

The World Responds... The Famous

Actor Simon Pegg…Just left the party. The movie is a game changer. Still buzzing. Tweet over.First Showing’s Alex Billington…James Cameron is a freakin’ genius! I can’t say much but wow, I loved it. Avatar was phenomenal, pretty much blew me away.Edward Douglas’ Coming Soon…I’ll take my chances with Fox legal…. Avatar was amazing, I loved it!Film School Rejects…RT @rejects: I’m not supposed to talk about Avatar… That said, it was a spectacular experience. Like nothing I’ve seen before.

Everyman@petershall: “The AVATAR buzz is an understatement. That movie was unbelievable.”@chasewhale: “Just finished AVATAR. Special effects were top notch. The movie ran a little long for my likings but I liked it!”@MikePereira21: Was blown away by Avatar! For 150 minutes, I was a kid again. Thank you James Cameron! BTW, the groundbreaking 3D was mindblowing.”@markwalters74: “Just saw AVATAR. Not allowed to talk about it yet. Not allowed to say how it’s an amazing visual feast, or that Jimmy C’s still got the gift.”@dmann11: “Holy effing crap!!! Avatar was FREAKING AWESOME KICK ASS SWEET!!!!!”@TheGate: “For the record ‘Avatar’ was worth the $400 million, and no it is not even remotely “vomit inducing”.

Twitter Box Office Update

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Twitter Reviews Sink Box Office Weekends

Time Magazine thinks Twitter might be to blame claiming that “Brüno could be the first movie defeated by the Twitter effect.”

You may have seen a few tweets from moviegoers sharing their colorful movie watching experiences. Those very tweets may have resulted in a drastic decline in sales, causing the movie to fall as much as $20 million short of some expectations. According to box office results, Brüno, pulled in $30.4 million, saw almost a 40% drop in ticket sales from Friday to Saturday, and lost even more steam going into Sunday.  

Bruno

All is not lost for Brüno. In the first week of domestic DVD release it makes $6,536,957

Conclusion

• Twitter can function as a PR and Marketing machine

• Everybody is doing it!• Films are made to be seen, so what are

you waiting for…

BeCreative. BeRelevant. BeSeen.

Comments / Questions

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