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About UsMichelle Stinson Ross
Owner of
Newswriter for Search Engine Journal
Facebook.com/FirestarterSocial
Internet Marketing blog established in 2003 by Loren Baker~600K visitors monthly
24K @sejournal, 31K Facebook
#12 in Publication of
Featured in
AUTHORITY
ISTHE KEY
TO DRIVE TRAFFIC
In the Social Media Marketing universe,
In the Social Media Marketing universe,
Authority is like gravity.
In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,
In the Social Media Marketing universe,
Authority is like gravity.
In order to increase your gravitational pull,
you must first gain mass.
“SOCIAL MASS”
IS BUILT
OVER TIME.
The more conversations you have, the more people you connect to,
The more conversations you have, the more people you connect to,
the greater your social mass.
The more conversations you have, the more people you connect to,
the greater your social mass.
Social mass creates gravity that pulls traffic and holds it in orbit around your brand.
PARTICIPATION
IS THE FIRST STEP.
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
Education
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
EducationNetworking
Participating will help you gain planetary mass levels, enabling you to pull moons and satellites into orbit around your brand.
EducationNetworkingBuilding Reputation
Popular social media Twitter chats
#blogchat – Sundays at 9pm ET#Likeable –Sundays at 10pm ET#journchat – Mondays at 8pm ET#mmchat – Mondays at 9pm ET#socialchat – Mondays at 9pm ET#pr20chat – Tuesdays at 8pm ET#linkedinchat – Tuesday at 8pm ET#smbiz – Tuesdays at 8pm ET#smmanners – Tuesdays at 10pm ET#brandchat – Wednesdays at 11am ET#smchat – Wednesdays at 1pm ET#CmgrChat – Wednesdays at 2pm ET#wjchat – Wednesdays at 8pm ET#pinchat – Wednesdays at 9pm ET#SEOChat – Thursdays at 1pm ET#BWEchat – Thursdays at 2pm ET
NEXT PHASE:
HOST YOUR OWN CHAT
Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand.
ExpertiseInfluenceTrust
Hosting your own chat will take you to stellar levels of mass, drawing planets with moons and satellites into orbit around your brand.
ExpertiseInfluenceTrust
Authority
THIRD PHASE:
CREATING COMMUNITY
The community you create around your twitter chat has the collective social mass of an entire solar system.
The community you create around your twitter chat has the collective social mass of an entire solar system.
You have created a tightly focused, qualified micro community within Twitter that has an active passion for your topic and trust in your brand.
Maintaining and Growing Community
Maintaining and Growing Community
Content Engine
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External Promotions
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtag
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtagTrain your community to check the hashtag
on off-days by sharing relevant links to blogs and products
Maintaining and Growing Community
Content EngineBlogging inspiration. Use discussion topics, participant questions and comments for your blog posts
Guest blogger recruitment. Tap your guests and participants as guest writers on your blog
External PromotionsShare links within chats
Maximize the hashtagTrain your community to check the hashtag
on off-days by sharing relevant links to blogs and products
You can’t own a hashtag, but you can certainly assert your dominance of it!
QUESTIONS?MstinsonRoss@firestartersocial.comSee you on #SocialChat: Mondays at 9pm US Eastern
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