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Twitter 101 for Business Workshop at SMX Bootcamp by @RicDragon of DragonSearch #SMXsocial13 #Bootcamp Ask anyone – Twitter is “easy.” Just sign up, and tweet your pithy 140 character updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care. For starters: Why are you using Twitter? For branding? Customer service? Sales? And what type of “corporate image” are you trying to present and maintain? This session shows you how to establish an effective Twitter presence.
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#SMXsocial13 #Bootcamp Ric Dragon @RicDragon
Twitter 101
2007
Re-create this so that it’s dynamic over powerpoint slides – and can
talk about each section!
Me
Tweet
You follow
Followers
Lists
Profile
Re-create this so that it’s dynamic over powerpoint slides – and can
talk about each section!
@Connect
Me
#Discover
Advertising!
Anatomy of a Tweet
Name
Anatomy of a Tweet
Username
Anatomy of a Tweet
Hashtag
Anatomy of a Tweet
Mention
Anatomy of a Tweet
Shortened URL
Anatomy of a Tweet
“via” or “by”
Anatomy of a Tweet
reply
Anatomy of a Tweet
Anatomy of a Tweet
retweet
Anatomy of a Tweet - Retweets
Anatomy of a Tweet
Favorite
Anatomy of a Tweet - Favorite
Anatomy of a Tweet
More
Usernames…
• Upper/lowercase, numbers, and underscores…
• How that’s different than Display name
• Real name or handle?
User Names
Usernames…@ Connect
Usernames…The art of tweeting
Usernames…The art of tweeting
Usernames…“Best Practices”
1.More @ Tweets!2.If you start a tweet with “@”3.Don’t automate4.Add value in what you tweet5.Leave room for retweets
tweetupword of the day: March 15, 2009A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.
Q&A
