The Widget Principle

TextThe Widget Principle

managing everything everywhere

Ivan PopeSnipperooiapope@snipperoo.com

Textthe overlap principle

look upon my works, ye mighty, and tremble

everything everywhere

end of yahoo

rise of google

be where people are before they get there

destination sites

end of the url

location engines

a ‘go to’ engine

Texteverything solid melts into air

participants have control

information becomes social

... on the mobile ... on the desktop

content flees to the edges

... on the start page

rise of social networks

rise of user generated content

everything is up for grabs

Textyour place or mine?

I made it

no closed environments

my page, my widget, my timeline

my mobile, my blog

my choice of content

your place is my place

my container

I mashed it

no barriers

Textindi.ca Piczo Flickr Photobucket Digg

Spurl delicious Mobile Typepad Furl

Simpy Technorati iGoogle YouTube Xanga Vox

Multiply MySpace Hi 5 Reddit

Blackplanet Orkut Live.com Facebook Blogmarks

Freewebs Netvibes Wordpress Blogger Perfspot

Tagged Firefox LinkedIn Friendster Webwag Twitter

Typepad Pageflakes Desktop Eons

my yearbook Livejournal AOL Livespaces Hoverspot Friendfeed

the social grid

adverts applications

friends status

news picturesadverts applications

friends status

news pictures

Textwidget things

content configured

adds value does stuff

web sites databases

my stuff

funky applications

content distribution

Textwhat’s in these widgets

live stuff new stuff blogs

third party content

feedsexisting content

mashups

Textwhat is their point?

brands news presence

content keep fresh promotions

mashupsgiveawaysadverts

Textwhy do they work

users do the work

new destinations

endless expansion

user controlled

interactivitynever need updating

feeds

Texthow are they managed

theyaren’t

tracking systems

self-policing revocation

management

Textare there issues?

controlcontentlegallicence

tracking assets brand

bad sites

Textwidget management toolkit

administercontentlegallicence

creative

modular templates plugins

control

Texthow to do this

one-offs content tools auto widgets

widget project agency diy

widget distribution

Textconclusions

widgetize content

modular templates

control long term