The what and how of bringing digital and transformation together

January 2016

The What and How of Bringing Digital and Transformation together

Simon Walker Director of Innovation @ Stibo Systems

Source | Forrester Research, European Cross-Channel Retail Sales Forecast, 2013 to 2018

Customers know what they want, when and where they want it

Why is this important?

Cross-channel B2C sales are expected to reach €920bn by 2018 & B2B sales will top €1 trillion

When it comes to digital customer engagement, customers have high expectations regardless of touch point

EU digital sales are expected to reach

44% by 2018

6.

Executives continue to report high expectations for digital’s impact on company growth 71% expect that over the next three years, digital will result in greater top-line revenues

Source | Cracking the digital code: McKinsey Global Survey results, McKinsey & Company

7.

The average life span of a company has been falling

Digitization is placing unprecedented pressure on organizations to evolve

⬇  61 years in 1958 ⬇  25 years in 1980 ⬇  18 years in 2011 ⬇  ?? years in 2016

Source | Six building blocks for creating a high-performing digital enterprise, McKinsey & Company

Transition to digital isn’t just critical to beating competitors; it’s crucial to survival

8.

Are you a digital enterprise or not?

7%

32%

40%

16%

5% 8%

33%

40%

18%

3%

8%

35%

40%

15%

3% 3%

33%

43%

15%

8%

12%

36%

32%

12%

8% 7%

33% 33%

23%

3%

8%

25%

42%

17%

8% 8%

15%

62%

8% 8%

5 - We are a true digital enterprise 4 3 2 1 - We are a traditional structured business

Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden

9.

So what are customers looking for? Consistent customer experience

An engaging, personalised experience

Access to rich, relevant information

10.

Sounds like a lot of work. How do companies achieve this?

11.

Companies must address key organisational issues before digital can have a truly transformative impact on their business

12.

When companies depend on silos of teams, data, and processes, it makes it extremely difficult to scale, optimise and measure KPIs

13.

What are the top 5 barriers to achieving digital transformation?

54%

46%

77%

77%

69%

25%

33%

50%

58%

42%

47%

60%

53%

60%

67%

64%

36%

68%

60%

80%

50%

55%

53%

63%

45%

43%

50%

45%

48%

53%

60%

58%

68%

60%

70%

51%

51%

58%

59%

61%

Too much data in silos

The need for external support

Legacy data impacts

Unexpected complexity

Lack of consistent data across the business

Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden

14.

Systems & data need to be fully integrated across all customer touch points

15.

Access to information

Confidence

16.

Because, customers want to know what assortments you have, what products are in stock and where, what they look and feel like, what other customers are saying and buying, product recommendations and more

17.

Streamline the data lifecycle

18.

Synchronise information across all channels

19.

Gain visibility across all locations

20.

Understand the customer journey

21.

Connect customers to relevant information to drive engagement & increase satisfaction

22.

Master all critical data domains

A true multidomain solution

u  Businesses processes are not restricted to a single data type

u  Provides deep insight into your business to make better business decisions

u  Enables your business to be more agile in responding to changes in the market

Product

Location Supplier

Customer

23.

Complete

Accurate

Efficient

One View – centered on actionable insights and real-time analysis

24.

The What & How of Digital Transformation

What Digital investments implemented by the organization

ü  Customer experience ü  Operational processes ü  Automation ü  Digital skills & initiatives

How Senior executives drive change

ü  Creating and communicating the vision

ü  Establishing governance ü  Measurement mechanisms ü  Building a digital-ready

culture

25.

What are the real benefits?

77%

54%

69%

77%

69%

58%

67%

50%

58%

42%

83%

80%

87%

93%

80%

60%

72%

80%

72%

72%

68%

70%

53%

63%

73%

50%

48%

58%

55%

65%

78%

80%

80%

83%

90%

68%

68%

69%

72%

74%

Improved competitive position within your market

Greater agility within IT to meet the business needs

Improved data management

Increased cross collaboration between departments

Better ability to meet customer expectations

Total

UK

France & Switzerland

Germany & Switzerland

BeNeLux

Spain

Denmark

Sweden

26.

How do you measure success?

77%

77%

69%

77%

77%

42%

25%

75%

58%

75%

80%

83%

83%

77%

90%

56%

60%

76%

76%

72%

70%

73%

60%

68%

78%

68%

60%

53%

55%

65%

73%

78%

78%

80%

80%

69%

69%

69%

70%

77%

Faster time to market for new products/services

Increased market position

Higher quality services/products

Greater level of customer engagement

Higher levels of customer satisfaction

Total

UK

France & Switzerland

Germany & Switzerland

BeNeLux

Spain

Denmark

Sweden

27.

Get to Know Stibo Systems

18 offices worldwide

with global headquarters in

Aarhus, Denmark

500+ employees

Parent company, Stibo A/S, founded in 1794Stibo Systems established in 1976

Privately held AAA rated

30% YOY growth

250+ customers

Thank you www.stibosystems.nl