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GL events, Bringing people together. « The venue perspective of the coming years and a vision of the long-term strategy and market approach » ICCA France-Benelux Chapter Summit February 18-19, 2013 The Hague – Bel Air Hotel. James Debos – International PCO Director – GL events. - PowerPoint PPT Presentation
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www.gl-events.com FEB. 2013 - PAGE 1GL EVENTS EXHIBITIONS GL EVENTS VENUESGL EVENTS LIVEGL EVENTS
GL events, Bringing people together
www.gl-events.com FEB. 2013 - PAGE 2GL EVENTS EXHIBITIONS GL EVENTS VENUESGL EVENTS LIVEGL EVENTS
« The venue perspective of the coming years and a vision of the long-term strategy and market approach »
ICCA France-Benelux Chapter SummitFebruary 18-19, 2013The Hague – Bel Air Hotel
James Debos – International PCO Director – GL events
www.gl-events.com FEB. 2013 - PAGE 3GL EVENTS EXHIBITIONS GL EVENTS VENUESGL EVENTS LIVEGL EVENTS
GL events Group
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VENUE MANAGEMENT
VENUE MANAGEMENT
Listed on the Stock Exchange2012 sales: €824 million (>50% internationally) Employees: 3 700Locations: 91Events hosted: 2,700 Visitors: 8 million
ORGANISATION OF CONGRESSES / CORPORATE
EVENTS AND TRADE FAIRS/EXHIBITiONS
ORGANISATION OF CONGRESSES / CORPORATE
EVENTS AND TRADE FAIRS/EXHIBITiONS
SERVICESFOR EVENTSSERVICES
FOR EVENTS
GL events: an integrated offer for the MICE
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GL events Venues
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Venue Management: key figures
36 venues, representing over 1 000 000 m²of exhibition and event space
28 amphitheatres and auditoriums and 340 meeting rooms Organiser of over 250 fair and trade shows including over 76 fairs
and trade shows through on our own fair grounds, representing sales of close to €50 million
2 700 events held for sales of close to €140 million Hosted over 240 concerts and performances 36 000 exhibitors welcomed Over 8 million visitors, spectators and participants welcomed
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Centre de Conventions International de Barcelone
- Espagne
Polydôme - Clermont-Ferrand - France
Centre de Congrès de Saint-Etienne - France
Nice Acropolis - France
World Forum Conference Centre –
The Hague – Pays-Bas
Palais de la Mutualité – Paris - France
Palais Brongniart – Paris - France
Centre de Congrès Pierre Baudis –
Toulouse - France
Square – Bruxelles – Belgique
Centre de Congrès & d’Expositions
Ankara - Turquie
Cité l Centre de Congrès l Lyon - France
11 Congress Centres
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Toulousexpo – Toulouse - France
Le Chorus – Vannes - France
Riocentro - Rio de Janeiro - Brésil
Lingotto Fiere – Turin - Italie
Troyes Expo - France
Metz Expo - Metz Métropole - France
Hungexpo – Budapest - Hongrie
PadovaFiere – Padoue - Italie
Grande Halle d’Auvergne - France
Eurexpo –Lyon - France
Mégacité - Amiens - France
Parc Floral - Paris - France
Pudong - Shanghai
13 Exhibition Centres
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Hôtel Salomon de Rothschild – Paris -
France
Château de Saint-Priest Lyon -
France
Le Grand Cercle – St Etienne -
France
The Seed – Istanbul - Turquie
La Sucrière - Lyon
Le Scarabée – Grand Roanne
France
HSBC Aréna - Rio de Janeiro - Brésil
PalaOval – Turin - Italie
Battersea Evolution – Londres - UK
Zénith d’Auvergne - France
La Verrière – St Etienne - France
11 arenas and multipurpose venues
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The venue management profession involves:
Managing event venues, Selling the destination and venues to events’ organizers in the market, Organizing events (fairs, shows, etc.), Developing the economic impact and employment prospects created by the venues' business (hotels, restaurants, etc.), Ensuring the best maintenance of the buildings that are under contract or ownership, Respecting the principles and objectives of public services, Ensuring and developing socio-economic and cultural activity in towns or regions.
Our mission as a public service concession holder
Venue Management: our profession
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Given the fact that venues are multifunctional, GL events focuses on 5 types of venue:
Congress Centres
Exhibition Centres
Sports Arena and Stadiums
Concert Halls
Reception Halls
Venue Management: multifunctional
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Perspective of the coming years & long-term strategy
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The event market has been changing tremendously over the last few years:Concentration of organizers (merge and acquisition) (Exhibitions, PCOs, Venue management companies)Emergence of global players in the venue management (AEG OGDEN, SMG, Live Nations…)Massive investments from destinations: due to the positive external effects venues have on the local economy, governments are investing in building new and up-to-date venues.Strong incentive policies from destinations to attract international events (Kuala Lumpur, Macao, Abu Dhabi…) Diversity of the market’s needs => multi-functional capacities of the venues, so they may host to all types of events
Working towards a mature, international and professional market, where the sales and the promotion of an isolated venue in the event
market prove to be more and more difficult
The market
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Long term strategy
Integration of all our services (venue, organization and services)
To create synergies within our Business Units and our three main activities
To develop customer loyalty around our Premium Convention Centre destinations (Nice, Brussels, Lyon, Paris, Barcelona, Budapest and Ankara)
To rotate events between the different Exhibition Parks in France
Efficient communication regarding the venues and the destination
A market “positioning and segmenting” (Palais Brongniart)
To become a well known expert in terms of venue management consulting (optimizing spaces, multifunctional, traffic flow, additional revenues, service integration…)
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A strategic position acquired internationally in a few short years
GL events: major player with a global and international offering
Source ICCA, June 2011Congresses and conventions
Venue management
Services
Organisation Services
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GL events network-based organization in terms of: Sales, Marketing & Communication Purchasing & Financial control Human Resources Management Data bases …
Business synergies among employees from our three main activities
Sharing of experiences and competence An increase in productivity in order to improve the quality of services
to our customers A common business culture, shared objectives and values An operational approach with shared work-process and common
means
Development’s levers
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Market approaches
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Think Local: evaluate, promote and optimize the creation of additional values within territories (economic, intellectual and social)
A wide range of partnership Win-win contracts with public authorities
Increase the relationship with territories: respect and consideration of regional cultures, shareholder, commercial or strategic alliances with institutional and
socio-economic actors of destinations event creation linked with the economic and cultural local
specifications
A business organisation that respects local cultures and identities is prepared for market
changes
Local approach
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Our objectives in terms of development in France:
To create a network of Exhibition Parks throughout the country
To take over the management of Convention Centres within Business Tourism destinations
To seize opportunities for Reception venues, Theatre and Concert Halls and Arenas
National approach
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Our objectives in terms of international development:
To develop the number of venues managed in areas where we are already present: Spain, Italy, Turkey, Brazil, Eastern Europe.
To invest in developing countries
To seize management and privatization opportunities
for Exhibition Parks, in major economic centres
for Convention Centres, in Business Tourism destinations
International approach
The combination of local expertise and the know-how of GL events allows for better development
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GL events, Bringing people together