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January 2016
The What and How of Bringing Digital and Transformation together
Simon Walker Director of Innovation @ Stibo Systems
Source | Forrester Research, European Cross-Channel Retail Sales Forecast, 2013 to 2018
Customers know what they want, when and where they want it
Why is this important?
Cross-channel B2C sales are expected to reach €920bn by 2018 & B2B sales will top €1 trillion
When it comes to digital customer engagement, customers have high expectations regardless of touch point
EU digital sales are expected to reach
44% by 2018
6.
Executives continue to report high expectations for digital’s impact on company growth 71% expect that over the next three years, digital will result in greater top-line revenues
Source | Cracking the digital code: McKinsey Global Survey results, McKinsey & Company
7.
The average life span of a company has been falling
Digitization is placing unprecedented pressure on organizations to evolve
⬇ 61 years in 1958 ⬇ 25 years in 1980 ⬇ 18 years in 2011 ⬇ ?? years in 2016
Source | Six building blocks for creating a high-performing digital enterprise, McKinsey & Company
Transition to digital isn’t just critical to beating competitors; it’s crucial to survival
8.
Are you a digital enterprise or not?
7%
32%
40%
16%
5% 8%
33%
40%
18%
3%
8%
35%
40%
15%
3% 3%
33%
43%
15%
8%
12%
36%
32%
12%
8% 7%
33% 33%
23%
3%
8%
25%
42%
17%
8% 8%
15%
62%
8% 8%
5 - We are a true digital enterprise 4 3 2 1 - We are a traditional structured business
Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
9.
So what are customers looking for? Consistent customer experience
An engaging, personalised experience
Access to rich, relevant information
10.
Sounds like a lot of work. How do companies achieve this?
11.
Companies must address key organisational issues before digital can have a truly transformative impact on their business
12.
When companies depend on silos of teams, data, and processes, it makes it extremely difficult to scale, optimise and measure KPIs
13.
What are the top 5 barriers to achieving digital transformation?
54%
46%
77%
77%
69%
25%
33%
50%
58%
42%
47%
60%
53%
60%
67%
64%
36%
68%
60%
80%
50%
55%
53%
63%
45%
43%
50%
45%
48%
53%
60%
58%
68%
60%
70%
51%
51%
58%
59%
61%
Too much data in silos
The need for external support
Legacy data impacts
Unexpected complexity
Lack of consistent data across the business
Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
14.
Systems & data need to be fully integrated across all customer touch points
15.
Access to information
Confidence
16.
Because, customers want to know what assortments you have, what products are in stock and where, what they look and feel like, what other customers are saying and buying, product recommendations and more
17.
Streamline the data lifecycle
18.
Synchronise information across all channels
19.
Gain visibility across all locations
20.
Understand the customer journey
21.
Connect customers to relevant information to drive engagement & increase satisfaction
22.
Master all critical data domains
A true multidomain solution
u Businesses processes are not restricted to a single data type
u Provides deep insight into your business to make better business decisions
u Enables your business to be more agile in responding to changes in the market
Product
Location Supplier
Customer
23.
Complete
Accurate
Efficient
One View – centered on actionable insights and real-time analysis
24.
The What & How of Digital Transformation
What Digital investments implemented by the organization
ü Customer experience ü Operational processes ü Automation ü Digital skills & initiatives
How Senior executives drive change
ü Creating and communicating the vision
ü Establishing governance ü Measurement mechanisms ü Building a digital-ready
culture
25.
What are the real benefits?
77%
54%
69%
77%
69%
58%
67%
50%
58%
42%
83%
80%
87%
93%
80%
60%
72%
80%
72%
72%
68%
70%
53%
63%
73%
50%
48%
58%
55%
65%
78%
80%
80%
83%
90%
68%
68%
69%
72%
74%
Improved competitive position within your market
Greater agility within IT to meet the business needs
Improved data management
Increased cross collaboration between departments
Better ability to meet customer expectations
Total
UK
France & Switzerland
Germany & Switzerland
BeNeLux
Spain
Denmark
Sweden
26.
How do you measure success?
77%
77%
69%
77%
77%
42%
25%
75%
58%
75%
80%
83%
83%
77%
90%
56%
60%
76%
76%
72%
70%
73%
60%
68%
78%
68%
60%
53%
55%
65%
73%
78%
78%
80%
80%
69%
69%
69%
70%
77%
Faster time to market for new products/services
Increased market position
Higher quality services/products
Greater level of customer engagement
Higher levels of customer satisfaction
Total
UK
France & Switzerland
Germany & Switzerland
BeNeLux
Spain
Denmark
Sweden
27.
Get to Know Stibo Systems
18 offices worldwide
with global headquarters in
Aarhus, Denmark
500+ employees
Parent company, Stibo A/S, founded in 1794Stibo Systems established in 1976
Privately held AAA rated
30% YOY growth
250+ customers
Thank you www.stibosystems.nl