The Web Is Your Oyster

Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd

www.realfresh.tv

chichi@realfresh.tv

“The Web Is Your Oyster”Making Online Marketing Work for You

• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

www.realfresh.tv

We Will Cover

www.realfresh.tv

A Little Bit About Me

• Engineering background• Created Europe’s first ad-supported live music video podcast

• Short listed for Channel 4's

4Talent 2008 Awardswww.realfresh.tv

A Brief History

Real Fresh TV

www.realfresh.tv

Social Media Strategy & Training Multi-Platform Marketing Facebook App Development Blog development

www.realfresh.tv

… Multi Platform Content

It’s all about

Clients

www.realfresh.tv

• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

www.realfresh.tv

We Will Cover

www.realfresh.tv

Using Social Media for Marketing

Social Media....?

www.realfresh.tv

“Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”.

www.realfresh.tv

What #%!$!...?

www.realfresh.tv

“I Want Me Mum!”

www.realfresh.tv

Hang on, it’s actually...

www.realfresh.tv

...a lot simpler...

www.realfresh.tv

...a lot simpler...

www.realfresh.tv

“Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)”.

www.realfresh.tv

Social media...

www.realfresh.tv

Social media is...

www.realfresh.tv

...is about...

www.realfresh.tv

www.realfresh.tv

...people!

www.realfresh.tv

Why is it important?

www.realfresh.tv

How many people were on Facebook in the UK last month?

www.realfresh.tv

18 million! This figure grows by 25% every three months.

www.realfresh.tv

80% of the UK online population visited an online social networking site in May.

www.realfresh.tv

That’s 4 out 5 people over 15 with an internet connection.

www.realfresh.tv

That’s 4 out 5 people over 15 with an internet connection.

www.realfresh.tv

Only around half of the UK even regularly glance at a national newspaper.Stats from Arts Professional October 2009 Issue 200

www.realfresh.tv

www.realfresh.tv

ABCs of Social Media

www.realfresh.tv

Follow these and you can’t go wrong...

www.realfresh.tv

A: About You

www.realfresh.tv

A: About You

www.realfresh.tv

Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘about you’

B: Blog... later

www.realfresh.tv

B: Blog... later

www.realfresh.tv

Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month

C: Communicate

www.realfresh.tv

www.realfresh.tv

Comments build community Regularly ask for comments Reward... appropriately

C: Communicate

Starting a Facebook page for your work is...a good start.

www.realfresh.tv

• A Little Bit About Me

• Why Social Media for Marketing

• Some Case Studies

www.realfresh.tv

We Will Cover

Some Case Studies

www.realfresh.tv

How Social Media was used:

• Audience for film built online

• Film shown in select US cinemas

• To see it you must ‘Demand It’

www.realfresh.tv

1: Paranormal Movie

www.realfresh.tv

1: Paranormal Movie

Demand it!

Results:

1 million people will have seen it before national release in the US due to ‘social media’ marketing.

www.realfresh.tv

1: Paranormal Movie

Other facts:

Israeli filmmaker Oren Peli made Paranormal Activity for $15,000.

www.realfresh.tv

1: Paranormal Movie

Huge profits:

Through social media marketing it made $7 million from 144 cinemas over a weekend.

www.realfresh.tv

1: Paranormal Movie

www.realfresh.tv

http://movies.yahoo.com/movie/1809973209/video/16129711/20091016/61/16129711-300-flash-s.95204763-,16129711-100-flash-s.95204757-,16129711-700-flash-s.95204766-,16129711-1000-flash-s.95204767-,16129712-2700-qtv-s.95204768-,16129712-6800-qtv-s.95204769-,16129712-10300-qtv-s.95204770-

1: Paranormal Movie

• Mixed media artist based in

Nottingham

• Creates art to order for US gallery

• Also sells creations online

www.realfresh.tv

2: Gill Lee Smith

www.realfresh.tv

2: Gill Lee Smith

How Social Media was used:

• Blogs about her work

• Shares pictures on Flickr

• Sells using Etsy, social shop

www.realfresh.tv

2: Gill Lee Smith

www.realfresh.tv

2: Gill Lee Smith

www.realfresh.tv

2: Gill Lee Smith

Results:

• Now sells creations in UK

• Also paid to run creative

workshops

www.realfresh.tv

2: Gill Lee Smith

www.realfresh.tv

3: Platform58.com

How Social Media was used:

• Ning Network for digital creatives

• Online magazine on MySpace

• Facebook page for competitions

www.realfresh.tv

3: Platform58.com

www.realfresh.tv

3: Platform58.com

www.realfresh.tv

3: Platform58.com

• Founder now moving to profitability through

• Paid for events

• Paid for featured art book

www.realfresh.tv

3: Platform58.com

• Founder now moving to profitability through

• Paid for events

• Paid for featured art book

www.realfresh.tv

3: Platform58.com

www.realfresh.tv

3: Platform58.com

www.realfresh.tv

3: Platform58.com

Results:

• Founder sells ads in magazine

• Also sells a hard copy photo book

• Now planning paid-for events

and subscriptions in 2010

www.realfresh.tv

4: 7 Wonders in 7 Days

Results:

• Founder sells ads in magazine

• Also sells a hard copy photo book

• Now planning paid-for events

and subscriptions in 2010

One last thing...

www.realfresh.tv

...here come...

www.realfresh.tv

3 Things You Must Do

www.realfresh.tv

1: 1st Listen (then converse)

www.realfresh.tv

2: “2” Do List (Make one)

www.realfresh.tv

3: 3 Things You Must Avoid

www.realfresh.tv

• Lying Do your research

• Stealing Give credit where credit is due

• Hair pulling Your blog/Twitter/FB profile is

a weapon

A Quote from Twitter:

www.realfresh.tv

“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler

posted by: @boris (http://twitter.com/boris)

www.realfresh.tv

The End.

www.realfresh.tv

Thank You!http://twitter.com/realfreshtv@realfreshtv

www.realfresh.tv

Credits

www.realfresh.tv

Wikipedia Logohttp://ccrjustice.org/files/images/wikipedia-logo.png

Social Media Hand Uphttp://rudhrakssh.files.wordpress.com/2009/09/social-media-marketing-in-india-indian-social-media-social-media-pr-online-pr-social-media-professional-crisis-pr.jpg

Social Mediahttp://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg

I'm an absolute beginnerhttp://www.flickr.com/photos/horselatitudes/2973095769/

ABC_Godfrey_Crosby_Comohttp://www.flickr.com/photos/22195069@N03/2404378946/

i'll be your whatever you wanthttp://www.flickr.com/photos/theoperamafia/2424626206/

Megaphonehttp://www.flickr.com/photos/lukedaduke/482643891/

The Computer Demands A Bloghttp://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif

Church Times Bloghttp://www.churchtimes.co.uk/52385

Credits

www.realfresh.tv

Who's The Dick Writing Comments On My Bloghttp://www.flickr.com/photos/laughingsquid/108474388/Scott Beale / Laughing Squid

Color Addicthttp://www.flickr.com/photos/rideracelive/2993433094/

032/365 "Are You Listening?"http://www.flickr.com/photos/elgraceann/2769081919/

The Hand Work Press Logohttp://www.flickr.com/photos/mattborghi/339965705/

Social Media Bandwagonhttp://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg

Facebook imageshttp://3.bp.blogspot.com/_3nOyb31VLHc/SUzuxE-og3I/AAAAAAAAAC4/SqfI9s1j_p8/s400/facebook_logo_withpage.gif

http://cw.nacva.com/promotionimages/facebook_logo.jpg

Social networking siteshttp://www.icis.com/blogs/icis-chemicals-confidential/teens-social-networking.jpg

I can haz cheezburgerhttp://icanhascheezburger.files.wordpress.com/2007/06/i-m-in-ur-internet-cloging-ur-tubes.jpg

Credits

www.realfresh.tv

Social networkinghttp://forum.belmont.edu/business/Social%20Networking%20Image.jpg

Internet connectionhttp://www.salisbury-garage.co.uk/wp-content/uploads/2008/05/internet.png

Newspaper readerhttp://www.smart-distribution.co.uk/productnews/index_files/reading-the-newspaper.jpg

Twitterhttp://www.depts.ttu.edu/hs/careers/images/Twitter-Logo.png