The Holistic Approach to Employer Branding

Employee Relations and Services TLC:

“The Holistic Approach to Employer Branding”

www.HROToday.com/Association

Network | Learn | Advance

@HROTAssoc

Presented by: Robin Schooling, HR Executive, Speaker and Writer for 25 Years

www.HROToday.com/Association

About Us

@HROTAssoc

Member Benefits

HRO Today magazine digital subscription

Networking opportunities with our global membership

Access to member only content

Discounts to HRO Today Forum events

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Opportunities to participate in webinars and research

Thought Leadership Councils (TLCs)

www.HROToday.com/Association @HROTAssoc

Thought Leadership Councils (TLCs)

www.HROToday.com/Association @HROTAssoc

The TLC functional categories are designed to attract a monthly membership audience for networking, engagement and strengthen the relevance to HRO Today magazine, our events and HR, in general. 

Talent Management

Outsourcing

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Employee Relations & Services

Talent Acquisition

HRO Today Forum – North America

www.HROToday.com/Association @HROTAssoc

May 2-4, 2016, Chicago

Contact Us

Allie Williams - SharedXpertiseEmail: Allie.Williams@SharedXpertise.comPhone: +1.215.606.9523

Zachary Misko - Global VP, Executive DirectorEmail: Zachary.Misko@SharedXpertise.comPhone: +1.215.606.9552

www.HROToday.com/Association

Robin Schooling

Robin Schooling HR Executive/VP of HR at Hollywood Casino, Speaker, and Writer for 25 Years

@HROTAssoc

The Holistic Approach to Employer Branding

Robin Schooling, SPHR, SHRM-SCPVP, Human Resources

Hollywood Casino - Baton Rouge

EMPLOYER BRANDING!!!

“Your employer brand, at its core, is the shared values and employee experiences of your organization.”

Lars Schmidtwww.amplifytalent.com

Why?

words matter

Talent Acquisition

image: courtesy of recruitingblogs.com

talent acquisition

onboard/socialize

connect to culturedevelop/promote

offboard/release

Siloswhere do silos belong?

Onboarding

Onboarding

Front cover of "One Step Beyond" single by Madness, originally released on Stiff Records.© V2 Records (1979)

BLOCKED!!!

Employee relationsyour circus...your monkeys

Employee Relations

“Corrective Action Notice”

only HR would call it a ‘PIP’....

Total Rewards

money makes the world go ‘round...

Benefitswellness??

Learning & Development

Learning and Development

we have a learning culture....

Performance ‘Management’

“Oh, and remember: next Friday...is Hawaiian shirt day. So, you know, if you want to, go ahead and wear a Hawaiian shirt and jeans.”

Why?

words matter

talent acquisition

onboard/socialize

connect to culturedevelop/promote

offboard/release

• ONBOARDING

• EMPLOYEE RELATIONS

• TOTAL REWARDS

• BENEFITS

• LEARNING & DEVELOPMENT

• PERFORMANCE MANAGEMENT

@RobinSchooling

RobinSchooling.com

linkedin.com/in/robinschooling

Robin@RobinSchooling.com

let’s connect!