The Future of Storytelling: Community-Based Marketing

The Future of Marketing:Community-Based Storytelling

Aaron McManusUIDC Marketing, Cow Creek Tribe

CEO and Storyteller, MC111

The Storyteller’s Story

Chicago 9 years: 2,000+ real estate transactions, involved with community and economic development.

Oakland & San Francisco 2 years: corporate and community training, coaching, facilitation and social business development.

Wrangell, Alaska 9 month sabbatical: youth leadership and wilderness therapy.

Portland 1 year: corporate change management consulting for elite financial services firm.

Douglas County past 5 months: incubating professional storytelling business, engaged in community and economic development with the Cow Creek Tribe as a marketing consultant for the Roseburg Business Incubator.

New generations use new methods to communicate.

Every generation has its flaws.

Our relationship with technology determines our future.

Our stories create our reality.

The City of Chicago created gardens on the site of Cabrini Green, one of the most notorious housing projects in history, as a way to engage

community members in the new story of transformation and renewal.

Marketing: Old vs. New

Impress

Dazzle

Show ‘n’ Tell

Inspire CreateEngage

The Truth is on the Line!

Drive: The Truth of What Motivates Us

Human History is Made of Social Networks

Every organization depends on social networks.

Online Offline

The New Sweet Spot

Find your community’s core story and give them voice to share.

Resource-based Exploring a new identity Sustainable, thriving & strong local economy

Example: Roseburg’s Business Incubator &The Come to Umpqua Project

A multi-million dollar technology incubation center meets a change-centered community storytelling project. Leadership workshops through local schools will create content for a website designed to attract entrepreneurs. The design of the project will create a whole series of positive outcomes for the community, including huge increases in innovation and efficiency while elevating the value of the entire local economy.

Sustainability Matters to Everyone

We crave stories that bring us joy.Celebrate your heroes and be kind to your villains.

So What Does it Take to Raise a Tomato?

How can your organization better tell its stories?Who is your community?

How do you engage them?What’s your story?

Thank you.

Thanks for listening.Please visit mc111.com for more stories and information.

Aaron McManusMarketing Consultant, Cow Creek Tribe

CEO and Storyteller, MC111541-375-0543

aaron@mc111.com