The Brand Called You

Brand Me!

1 Why

2 Standing out!

3 Framework

Building the Case

Corporate Brands: the 1 big thing..

Brands.. create emotional connections & affiliations

build trust

make you look at the big picture

often ignoring the shortfalls

while magnifying the strengths

Personal Brands: the 1 big thing

People Brands also.. create emotional connections & affiliations

build trust

make you look at the big picture, the 1 thing

often ignoring their shortfalls

while magnifying their strengths

In the organisation context:

CORPORATE:

customer attention

repeat buys

charge premium

loyalty

followership

community

new markets

Personal Brand builds:

presence

credibility

greater perception value

trust. confidence engagement

personal power, go2guy

new opportunities find U

What is the 1 big thingthat you are best known for

in your organisation?

On Being RemarkableDo something worth talking about!

AVERAGE IS BORING!

!?

A Framework:

My Brand

S W O T

Hmm..

Reflect

Reflect

Reflect

What are your blindspots?

What are the areas, competencies that you

think others would rate you lower than you

would rate yourself?

(In the areas that are critical to your brand success)

Step 1: The Person I think I am

• What I like

• What ticks me off

• What makes me tick

• My life events that have shaped me,

turning points

• Work experiences that have impacted my

perspective

• Manager experiences that have impacted

me positively or negatively

• How do I see myself

Step 2: People see me as…

If I was to go now and talk to some of your

colleagues in your absences what would

they say about you?

• What do you think people see you as

• What do you think people would say

your strengths are

• What would people say your

weaknesses are

• How do people see you operate under

pressure

Step 3: Personal Development Goals

What do you think your development goals

are? Your 1 big thing?

• Areas I need to improve on

• What strengths to leverage more on

• What are key actions that will help me

achieve me get where I want to

Step 4: Person I want to become

• Where do I see myself

• What can other expect from you (what is

the consistent brand experience that

other can expect form you) e.g.

• I will be a innovator

• I turn around businesses

• Industry, subject expertise

• I simplify processes for customers

• Great client experiences

Step 5: What is important to you

• My point of view!

• Influences and core values

• Belief about value and proposition to the

organization

• What do you expect form others – what

behaviors would you like others to

display when working with you e.g.

• I want people to contribute to my

business plan

• I want people to respect my time

• Active engagement

Step 6: Your Brand

• What are the key characteristics of your

brand that embody you or describe you

e.g.

• known for operation excellence, turning

around businesses, innovating …

• Your legacy what do you want to be

known for

• Defining each of the characteristics in

more detail

Step 7: Build your action plan

myBrandcharacteristics

Action Plan: My BIG bold bets

My Legacy

Patanjali’s thoughts on the creative potential of human

consciousness.

‘When you are inspired by some great purpose, some

extraordinary project, all your thoughts break their

boundaries. Your mind transcends limitations, your

consciousness expands in every direction, and you find

yourself in a new, great and wonderful world. Dormant

forces, faculties and talents come alive, and you discover

yourself to be a greater person by far than you dreamed

yourself to be.”

Vish Sanghaniwww.vishonline.com

Go be Remarkable!Thank You