Supercharge Your Recruitment Efforts via Social Media

SUPERCHARGE YOUR RECRUITMENT EFFORTS VIA SOCIAL MEDIA

Presented by:

Anne Nimke & Michelle Krier

INTRODUCTIONS

Anne Nimke

30 years experience and recognized speaker in strategic HR, Recruiting, Staffing & RPO

Miller Brewing Company, Olsten Staffing, ProStaff, HRfirst, Kelly Services, Pinstripe

HR Analyst, Recruiter, CS Manager, Operations Manager, Operations VP, Entrepreneur, COO, President, CMO, Executive Consultant…TBA

Anne@thegoodjobs.com 262-510-3213

INTRODUCTIONS

Michelle Krier

17 years marketing experience Non-profit, agency and corporate experience Spoken nationally and in Europe on the topic of

social media for recruitment; crafted talent attraction strategies for companies in a variety of industries

mkrier@clearedgemarketing.com 414-617-3103

AGENDA

Audience Polls (current state, challenges) Social Media Definition How to Use Social Media for Recruiting

Why? Online Reputation Assessment Candidate Experience

Getting Started (POST Method) Examples Advanced Social Media Tactics Social Media Tools

AUDIENCE POLLS Who is currently using social media for

recruiting? How are you using?

Facebook Fan Page?

LinkedIn Company Profile?

Twitter Account? What’s been your success rate? If you’re not using social media, why not? What are the challenges you’re currently

encountering with regards to social recruiting?

SOCIAL MEDIA DEFINITION

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

-Source: Wikipedia

USING SOCIAL MEDIA FOR RECRUITING

Recruiting:  The act of seeking out and engaging (someone) for work or service.

+ Social media is the use of web-based and

mobile technologies to turn communication into interactive dialogue.

Just how OLD are your recruiting methods?

1704 1876 1860 1971 1991

OCC

1992 1994 1993 2002 2004 2006

How ROBUST is your Recruitment Strategy ?Make sure you’ve got the basics covered well!

REASONS FOR SOCIAL RECRUITING

Connect with candidates where and when they are available

Develop a dialogue with candidates Be seen as an innovative, progressive

employer Promote your employment brand Open additional sources for candidate leads

and hires

SOCIAL MEDIA USAGE

SO NOW WHAT?

ONLINE REPUTATION ASSESSMENT

What is being said about your company in the online space, specifically as an employer?

CANDIDATE EXPERIENCE How easy/hard is it for someone to apply to your jobs? Is your career page buried on your org’s website? When is the last time you visited your company’s

Facebook Fan Page or LinkedIn Company Profile? Do you follow your organization’s Tweets?

Do you survey your new hires about the hiring process? What about the people you didn’t hire?

When was the last time you applied for a job at your organization?

On your career site?

On a job posting on a job board?

Via Facebook or LinkedIn posting?

GETTING STARTED

People Objectives Strategy Technology

PEOPLE Who are you trying to hire?

OBJECTIVES

What do you hope to accomplish through social recruiting? Decrease RMP spend? Establish a robust candidate pipeline? Get referrals? Promote your employment brand?

STRATEGY

Should be part of the overall Recruitment Marketing Plan

Assess internal support for resources and budget

How will you know it’s successful? Is the cost/benefit analysis acceptable? What’s your social media policy?

TOOLS

LAST piece of the puzzle – NOT first

EXAMPLES

ADVANCED TACTICS

Multimedia QR codes Online contests, games Blogs Facebook ads “Scheduled posting” services

Don’t forget:

It’s not just about posting/tweeting/sharing jobs!

ADVANCED TOOLS

Video Mobile Landing pages/SEO

ADVANCED TOOLS

RESOURCES

ARTICLES FED Manager - http://

www.fedmanager.com/article.php?ID=1129 http://davefleet.com/2010/07/57-social-media-policy-exam

ples-resources/

BLOGS http://www.govloop.com/profiles/blogs/5-ways-

governments-using

SITES US Office of Personnel Management –http://www.opm.gov/mediacenter/videos/OPM-Media-

Center/The-Social-Media-and-Government-Recruiting-Forum.aspx

QUESTIONS

THANK YOU!

Anne Nimke Michelle Krier(262) 510-3213 (414) 617-3103Anne@thegoodjobs.commkrier@clearedgemarketing.com