Strategies That Make Money On Facebook - October 2013

Proven Strategies That Make Money On Facebook

Whether You Have A BusinessOr Not!

Julie Masonwww.fb.com/TheSocialMediaPrincesswww.linkedin.com/in/juliemason1www.twitter.com/GuruJules

“The Social Media Princess”

Here’s What We’ll Cover Today...

• Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon!

• LIKE/KNOW/TRUST – the importance of relationship marketing

• Proven profit-generating strategies that help you make money on FB whether you have a business or not!

©The Social Media Princess 2013

Do you believe Facebook can really work for your own business?

©The Social Media Princess 2013

Most People have mixed feelings about FB...

1) You’ve tried Facebook in the past with dismal results,

so you’re not a believer that it works for small business

2) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way

3) You’ve tried a few ideas, seen some results but would love to get bigger conversions

©The Social Media Princess 2013

In this training you’ll finally see how Facebook can change your business and work for your unique brand. You’ll also discover easy, inexpensive ways to sell your product (or other people’s products) on Facebook, convert fans into buyers and put cash in your pocket.

©The Social Media Princess 2013

“

©The Social Media Princess 2013

3 Biggest Mistakes

That Repel CustomersLike A Spray Of Baygon

...& How To Avoid Them!

©The Social Media Princess 2013

Mistake #1

No Strategy!

Develop A Strategy

• What are your business goals?

• Who is your ideal client?

• What are their fears, wants, needs & frustrations?

• What is your ‘call to action’?

©The Social Media Princess 2013

©The Social Media Princess 2013

Mistake #2

Not postingenough!

Post Often

• Twice a day

• Create themes around your ideal client’s desires

• Be visual

• Schedule ahead of time

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©The Social Media Princess 2013

Mistake #3

Content is notEngaging!

Create Engaging Content

• Use images

• Think about your copy

• Ask for engagement

• Think outside the box

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Cyclic Phase of Facebook Marketing

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Image courtesy of Wildfireapps.com

Social media influence users to recommend and buy

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Ways to monetize...

• Sell digital products • Run events• Sell physical products• Market affiliate products• Sell air (consulting)

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©The Social Media Princess 2013

Do You Have A Conversion Funnel?

Conversion Funnel #1 – Ecommerce

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FB AdWebsite Shop

FB Shop Ebay Store

Buy/Customer

Conversion Funnel #2 – Content Marketing...

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FB Fan See Post Click To Website Buy/Customer

Conversion Funnel #3 – Email Marketing...

©The Social Media Princess 2013

FB AdSqueeze Page/Facebook App

Email signup Email OpenEmail Click To

VisitWebsite

Buy/Customer

Some Questions You Need To Consider...

• Do you have a hot and hungry market?

• If yes, what does your market want?

• If no, how can you make it interesting?

©The Social Media Princess 2013

Fill The Diary

Give them what they want...

©The Social Media Princess 2013

Strategy #1

Easy To Do

This requiresbasic skills

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Strategy #1 – Fill The Diary

• Julie Lewin, Medical Intuitivewww.fb.com/celestialconsciousness

• Provides consulting service & retreats

• Ideal client is looking for more meaning in life

• My recommendation = if they are looking for meaning ensure that you are posting lots of inspirational quotes

©The Social Media Princess 2013

Strategy #1 – Fill The Diary

©The Social Media Princess 2013

Photo editor = www.befunky.com

Strategy #1 – Fill The Diary

• By tapping into her prospects needs, Julie started to fill her diary with Skype consulting sessions week after week

• Julie got best results when using a photo of her in the quote

• She is now more in tune with what to post on Facebook that connects with her prospects desires

©The Social Media Princess 2013

Build A HOT List

This strategy is so good that is should be licensed to print money!

©The Social Media Princess 2013

Strategy #2

Moderate Setup

This may requiresome technical

skills

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Strategy #2 – Build A HOT List

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Goal was to build a HOT list of prospects that would buy again and again

• Needed to be leveraged (time/money)

• Needed to create brand awareness Australia wide

• My recommendation = run webinars

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Strategy #2 – Build A HOT List

©The Social Media Princess 2013

Post on FB Pageinc. Bitly link

FB Sponsored Post Ad

Webinar Registration

Email ListDouble Opt-In

WebinarSales

Strategy #2 – Build A HOT List

• Determine your goal / outcome for webinar

• Design a compelling end offer / call to action

• Create your presentation (see slideshare.net)

• Interview someone in your niche (find on LinkedIn)

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Meetingburner.com

• GoToWebinar.com

• Google+ Hangout

• Slideshare.net

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Strategy #2 – Build A HOT List

• Write your promotion copy

• Set up the event online

• Once set up – shorten the URLusing www.bitly.com

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Strategy #2 – Build A HOT List

• Create a FB Post

• Have a catchy title & benefits

• Include the bitly link to the Registration page

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Create a FB Post

• Have a catchy title & benefits

• Include the bitly link to the Registration page

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Create a series of Facebook Ads on the post

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Strategy #2 – Build A HOT List

• Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar)

• Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

©The Social Media Princess 2013

Take Action!

Strategy #2 – Build A HOT List

©The Social Media Princess 2013

$6,500+ sales in slowest 2 weeks of the year PLUS:1150 clicks on ad150 people registered 80 people live on the line

GREAT RESULT!

80 new likes on EOMFY

100 new likes on TSMP

77 Optins

How To Make Money If You Don’t Have A Product/Business

©The Social Media Princess 2013

Strategy #3

Moderate Setup

This may requiresome technical

Skills(can be outsourced)

©The Social Media Princess 2013

Finding products to sell...

You’ve got heaps of options, here are just a couple...

• Become an Amazon Associatehttps://affiliate-program.amazon.com/

• Search Google for affiliate + (type of product)ie: affiliate + yoga

©The Social Media Princess 2013

Create An Amazon Store In FB...

©The Social Media Princess 2013

Create An Amazon Store In FB...

• Follow the instructions on this video• http://bit.ly/AFBStore

• Or have someone build it for you• http://bit.ly/NbyED0

©The Social Media Princess 2013

Finding other products to sell...

• Do your research first (both Google & Facebook)

• Is it a hot market?

• Can you find products that have affiliate offers?

• Set up a strategy

• Start marketing

©The Social Media Princess 2013

Want to see how one Facebook

page in 2012 could

average $600 per post?

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What do women

to shop for?

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The No.1 response is...

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©The Social Media Princess 2013

LIVE Example – Your Next Shoes

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LIVE Example – Your Next Shoes

DO THE MATH...

4,000 likes per postX

5% conversion rate= 200 sales

©The Social Media Princess 2013

LIVE Example – Your Next Shoes

DO THE MATH...Av spend $69 with commission of 5%

=$3.45 commission each sale

X200 sales

= $690 earnings per post

©The Social Media Princess 2013

LIVE Example – Your Next Shoes

LIVE Example – Your Next Shoes

HOT & SEXY MARKET

Used keywords

Great images + tag advocates

Calls to action in each image description

Earn money selling other people’s product

Rinse & Repeat + Cross-pollinate

©The Social Media Princess 2013

CAUTION!!!

This is not a Kevin Costner movie.

If you build it, they will not necessarily come

©The Social Media Princess 2013

Traffic Driving Strategies...

Know your target market:• Age range• Gender• What pages are they hanging out on• What are their interests? Their struggles? What

keeps them up at night?• What engages them

Be patient with yourself. This takes time – collect infoover time and it will add up!

©The Social Media Princess 2013

Traffic Driving Strategies...

• Invite your friends – trusted but not always targeted

• Email your list – trusted and targeted

• Facebook Ads – quick, easy and targeted

©The Social Media Princess 2013

©The Social Media Princess 2013

Connect with Julie on...

Facebook – www.fb.com/TheSocialMediaPrincess

LinkedIn – http://au.linkedin.com/in/juliemason1

Pinterest – www.pinterest.com/TSMPrincess

Website – www.thesocialmediaprincess.com

I look forward to connecting and helping you growyour business using social media strategies!

©The Social Media Princess 2013

Raving fans...