Making money with Facebook

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  • 1.Section Header Section: Title Cool little catchy phase to impress people. Making Money Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. with FacebookWebinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmedia Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

2. How to Ask QuestionsNote: We are recording thiswebinar and you will receive anemail with links to therecording and the slide deck. GoToWebinarQuestions PanelWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 3. SpeakersJulie FoleyDirector of Affiliate SuccessBrian PageOnline Products DirectorScripps MediaMatt CoenOwner & Co-FounderWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 4. Who We Are Increase ROI, Build & Engage Audience WebinarWebinar hashtag is #2ndstreetWebinarhashtag is #2ndstreethashtag is #2ndstreetFollow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 5. What We DoA truly white label contest provider To date, UPICKEM has executed More than 40,000 contests On more than 1,300 localmedia sites More than 6 million playershave participated Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 6. Agenda Play Anywhere! Why Facebook? What is the importance of aLike? Revenue and Audience buildingcase studies Best Practices Q&A Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 7. Section Header Section: Title Cool little catchy phase to impress people.Play Anywhere! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 8. Play Anywhere! Your website Mobile Tablet FacebookWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 9. Play Anywhere!Website Traditional contestplatformWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 10. Play Anywhere!Mobile More than 1/3 of US adultsnow own smartphones UPICKEM gets over half amillion visits from mobiledevices a month. People that use Facebook ontheir mobile devices are twiceas active on Facebook thannon-mobile users. Separate ad spaces for mobileversion Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 11. Play Anywhere!Tablet Traffic from tabletshas grown 1400%since July 2010 Separate ad spaces forTablet versionWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 12. Play Anywhere!Facebook: Unlimited Contests Social Boost Any UPICKEM contest canbe run inside Facebook Ability to run contest onmultiple Facebook pages Multiple contests one asingle Facebook Page Shared data with websiteversion of contest Like Gate Full HTML Branding Control Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 13. Play Anywhere!Your Advertiser on Facebook Easily add the contest to youradvertisers Page Require the user to Like youradvertiser before entering Incorporate your advertiserinto the Like-gate of yourpage Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 14. Section Header Section: Title Cool little catchy phase to impress people.Why Facebook? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 15. Why Facebook? 800 million users 200 million users in the US* Average user has 130 friendsand Likes two pages a month Average user is connected to80 community pages, groupsand events Most popular tool amongmarketers who use socialmedia** * Inside Facebook Gold http://gold.insidenetwork.com/facebook/2011 Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet ** Social Media Marketing Industry Report, Social Media Examiner, April 2011 Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 16. Why Facebook?Like-gating For every one person that Likes abrand, an additional 34 of theirfriends can be reached throughan exposure to the liker.* Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet * "The Power of Like: How Brands Reach and Influence Fans Through Social Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia Media Marketing" comScore, May 2011 17. Why Facebook?Contesting generatesstatus updates 65% of US Facebook users saidthey are more likely to buy aproduct based on a positiveFacebook friend referral* Social media tactics generatenearly 2.5 times more offlineand online brand conversationsthan non-social tactics. Theyalso yield 4x as many influencedpurchases.*** "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing"Webinar hashtag is #2ndstreetWebinar hashtag is #2ndstreet comScore, May 2011Follow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia ** Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010 18. Why Facebook?Build Awareness Photos are viewed more thananything else on Facebook* Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet * Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010 Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 19. Section Header Section: Title Importance of a Cool little catchy phase to impress people. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also Like the leap into electronic typesetting, remaining essentially unchanged. Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 20. Importance of a Like Likes come from real people Automatically exposes yourbrand to that persons contacts Low cost promotion tool Allows instant interaction withyour audienceWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 21. Importance of a Like The average value of a Facebooklike is $136.38 Fans are 28 percent more likelythan non-fans to continue usinga specific brand. Fans are 41 percent more likelythan non-fans to recommend aproduct they are a fan of to theirfriends. * "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011 Webinar hashtag isis #2ndstreet Webinar hashtag #2ndstreet Follow us on on Twitter @2ndstreetmediaFollow us Twitter @2ndstreetmedia 22. Importance of aLikesLow Barrier Contests More entries Encourages sharing Creates even playing field for allparticipantsImage from Facebook Contests, Fan Acquisition and Business Value Social MediaExplorer November, 2011.Webinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 23. Section Header Section: Title Cool little catchy phase to impress people. Set Goals Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 24. Set GoalsGoals for each FacebookContest: Likes for your Facebook page Likes for your advertisers New revenue Drive sign-ups for databaseWebinar hashtag is #2ndstreetWebinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia Follow us on Twitter @2ndstreetmedia 25. Section Header Section: Title Cool little catchy phase to impress people. Case Studies Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia 26. ScrippsScripps Social Media Strategy What do you want tocommunicate? What do customers want toshare? Integrate web page andmarketing How will you measuresuccess? Leads Fans Webinar hashtag is #2ndstreet Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmediaFollow us on Twitter @2ndstreetmedia 27. WFTSAudience BuilderBlue Man Group GiveawayGoals: Increase social mediapresence and user engag