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Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmedia Section: Title Cool little catchy phase to impress people. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Section Header Webinar hashtag is #2ndstreet Follow us on Twitter @2ndstreetmedia Making Money with Facebook

Making money with Facebook

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Page 1: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Making Money with Facebook

Page 2: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

How to Ask Questions

GoToWebinarQuestions Panel

Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck.

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Page 3: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Julie FoleyDirector of Affiliate Success

Speakers

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Matt CoenOwner & Co-Founder

Brian PageOnline Products DirectorScripps Media

Page 4: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Who We Are

□ Increase ROI, Build & Engage Audience

□ □ □ □

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Page 5: Making money with Facebook

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A truly white label contest provider

What We Do

To date, UPICKEM has executed• More than 40,000 contests• On more than 1,300 local

media sites• More than 6 million players

have participated

Page 6: Making money with Facebook

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Agenda

• Play Anywhere!• Why Facebook?• What is the importance of a

“Like”?• Revenue and Audience building

case studies • Best Practices• Q&A

Page 7: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Play Anywhere!

Page 8: Making money with Facebook

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Play Anywhere!

• Your website• Mobile• Tablet• Facebook

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Page 9: Making money with Facebook

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Website• “Traditional” contest

platform

Play Anywhere!

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Page 10: Making money with Facebook

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Play Anywhere!Mobile

• More than 1/3 of US adults now own smartphones

• UPICKEM gets over half a million visits from mobile devices a month.

• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

• Separate ad spaces for mobile version

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Page 11: Making money with Facebook

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Play Anywhere!

Tablet• Traffic from tablets has

grown 1400% since July 2010

• Separate ad spaces for Tablet version

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Page 12: Making money with Facebook

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Play Anywhere!

Facebook:• Unlimited Contests • Social Boost• Any UPICKEM contest can

be run inside Facebook• Ability to run contest on

multiple Facebook pages• Multiple contests one a

single Facebook Page• Shared data with website

version of contest• Like Gate • Full HTML Branding Control

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Page 13: Making money with Facebook

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Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Play Anywhere!

Your Advertiser on Facebook

• Easily add the contest to your advertiser's Page

• Require the user to “Like” your advertiser before entering

• Incorporate your advertiser into the “Like-gate” of your page

Page 14: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Why Facebook?

Page 15: Making money with Facebook

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• 800 million users• 200 million users in the US*• Average user has 130 friends

and Likes two pages a month• Average user is connected to

80 community pages, groups and events

• Most popular tool among marketers who use social media**

Why Facebook?

* Inside Facebook Gold http://gold.insidenetwork.com/facebook/2011** Social Media Marketing Industry Report, Social Media Examiner, April 2011Webinar hashtag is #2ndstreet

Follow us on Twitter @2ndstreetmedia

Page 16: Making money with Facebook

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Like-gating

Why Facebook?

• For every one person that Likes a brand, an additional 34 of their friends can be reached through an exposure to the liker.*

* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011

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Page 17: Making money with Facebook

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Contesting generates status updates

• 65% of US Facebook users said they are more likely to buy a product based on a positive Facebook friend referral*

• Social media tactics generate nearly 2.5 times more offline and online brand conversations than non-social tactics. They also yield 4x as many influenced purchases.**

Why Facebook?

* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011** Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010

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Page 18: Making money with Facebook

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Build Awareness

• Photos are viewed more than anything else on Facebook*

Why Facebook?

* Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010Webinar hashtag is #2ndstreet

Follow us on Twitter @2ndstreetmedia

Page 19: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Importance of a “Like”

Page 20: Making money with Facebook

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Importance of a “Like”

• “Likes” come from real people• Automatically exposes your

brand to that person’s contacts• Low cost promotion tool• Allows instant interaction with

your audience

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Page 21: Making money with Facebook

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Importance of a “Like”

• The average value of a Facebook like is $136.38

• Fans are 28 percent more likely than non-fans to continue using a specific brand.

• Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.

* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing" comScore, May 2011

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Page 22: Making money with Facebook

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Importance of a “Likes”

Low Barrier Contests

• More entries• Encourages sharing• Creates even playing field for all

participants

Image from “Facebook Contests, Fan Acquisition and Business Value” Social Media Explorer November, 2011.

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Page 23: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Set Goals

Page 24: Making money with Facebook

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Set Goals

Goals for each Facebook Contest:

• Likes for your Facebook page• Likes for your advertisers• New revenue• Drive sign-ups for database

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Page 25: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Case Studies

Page 26: Making money with Facebook

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Scripps

Scripps Social Media Strategy

• What do you want to communicate?

• What do customers want to share?

• Integrate web page and marketing

• How will you measure success?• Leads• Fans

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Page 27: Making money with Facebook

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WFTS

Audience Builder

“Blue Man Group Giveaway”

Goals: Increase social media presence and user engagement by growing Facebook fans

• Facebook contest • Integrated promotion

Results

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Page 28: Making money with Facebook

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KY3

Revenue Generator & Advertiser Audience Builder

“Back to School Cool”

• Andy’s Frozen Custard Giveaway

• Exclusive contest for sponsor• 1,200 entries• Substantial growth of

Facebook fans

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Page 29: Making money with Facebook

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WFTV

Revenue Generator

“Summer Splash Sweeps”

• 11 sponsors!• Promoted on Facebook• Email opt-in for sponsors• 2,600 entries

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Page 30: Making money with Facebook

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KSWB

Revenue Generator & Audience Builder

“Football Frenzy”

• SuperCuts & Little Ceasars• Part of Football Contest

Campaign• Grown Likes by 5,000 since

start of contest

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Page 31: Making money with Facebook

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St. Louis Post Dispatch

Database Builder

“Name the Rally Squirrel”

• 72 hour contest• Facebook promotion• Like Gating for SLPD• Database builder for Daily

Deals• 3,350 entries• 36% signups for Deals email!

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Page 32: Making money with Facebook

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WSH

Audience Builder

“FANdemonium”

• Facebook promotion• Like Gating for WSH• 76,000 entries!• Social Boost

• 2 chances for every 1 referral!

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Page 33: Making money with Facebook

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San Diego Union Tribune

Database Builder

“Simon Mall Giveaway”

• 1,900 entries• Likes for SDUT• Drove sign-ups for Deals

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Page 34: Making money with Facebook

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Summary

Results

• Revenue • Likes for your page• Likes for your advertiser• Database builder• Power of your Facebook fan

base is an important selling tool

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Page 35: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Section: TitleCool little catchy phase to impress people.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Section Header

Best Practices

Page 36: Making money with Facebook

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Best Practices

• When creating a contest, keep it simple. The less your fans need do to enter, the better.

• Incorporate a sharing component so your contest spreads virally. • Consider Social Boost

• Offer prizes that resonate with the target audience

• Analyze your results• Optimize• Continue to engage your

audience beyond the like

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Page 37: Making money with Facebook

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Summary

• Build Audience, Page Views and Awareness• Generate Sponsorship & Ad Revenues• Build User Database for Email Marketing• Powers your Social and Mobile strategy

Page 38: Making money with Facebook

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Webinar hashtag is #2ndstreetFollow us on Twitter @2ndstreetmedia

Questions?

Note: We are recording this webinar and you will receive an email with links to the recording and the slide deck.

Julie FoleyDirector of Affiliate [email protected] 314-880-4910877-843-2900x4910 (Toll-free)Follow me @julie_foley

Matt CoenOwner & [email protected] (Toll-free)Follow me @mcoen