Strategic Planing - an Analisys

There Is Always a Plan Bprovide solutions for a better business development with environmental analysis approach

MILAGRO Indonesian IT company

established in 2010

Milagro has a big vision support the implementation of national e-

economy by providing IT solution on banking and other financial sectors.

Products and Services of Milagro Loan Originating System (LOS)

for Micro Bankingis a web-based application to supportBank and Multifinance in managing the Credit Approval Process.

Regional Income Management This service is provided by Milagro in collaboration with local government-owned bank that supports local government in administering and managing regional taxes income.

CHALLENGE AHEAD

Innovate

Or

Die

from competitors

or customers.

We need Plan B

PROBLEM STRUCTURING

IDR 100 billionnext five years

Competitors Customers

Organization structure

Small software houses come

Price competition

Customersknowledge

Customers need

One managerall solutions

Non marketing division

Milagro’s situationthey need to change a creative idea for long-term innovation

you need to focus on face of the enemyin front of you

Indonesia is an attractive market for IT industryIn 2014, Indonesia has rapid growth in IT spending by 15% per year. Indonesia is ranked as the top spender in the IT sector in South-East Asia and also being ranked 19th globally (International Data Corporation)

HOW to increase Milagro marketability?

1

focus on government projects

how many cities in each province in Indonesia

if a city just issued 1 billion each month for their IT budget, how much will be in getting from one province project

SINGLE PRODUCT-SINGLE SEGMEN

PRO

DUCT

SEGMENT

+

A POSITIONING STRATEGY WITH A RELIABLE PRODUCT THAT HAS PSYCHOLOGICAL VALUE AND PRIDE

SurabayaBogor Bogor Yogyakarta CimahiDenpasar Sleman Lamongan Banyumas Banyuasin

Kutai

Banda Aceh

BalikpapanSukabumi

Bukit Tinggi

Makasar BanyuwangiAgam Gresik

BandungBantul

Source: Indonesia Digital Society Award 2014Marketeers magz, June 2014 edtion

Potential City Target

BLUE OCEAN STRATEGY

By Pass Attack

Frontal Attack

Mar

ket L

eade

r

Mar

ket C

halle

nge

Flanking Attack

market competition can be solved with a flanking attack strategy through territory that is less monitored by market leaderby the fact that the government is intensively in the development of remote areas, this makes a great opportunity for MIlagro to cooperateWith the government

2

Customers Relationship Managementwhen a MIlagro is able to develop information technology systems for customers the most important thing is to provide integrated services to control and bind the customers

Maintenance

Back up data

Upgrade System

every Milagro services that provide dependencyeffects for customers

3

every services give depending effect to every consumers

this is such an iphone phenomenon

Milagro control the customers by system that customers should or have to control.

Recommended Productstax program for ecommerce4

• create standards for e-commerce business through tax census so e commerce consumer will be more selective and make e-commerce business be their standards

tax program for ecommerce

it is time to fix the company's internal structure

Not Like This

5

Its should be like this one

the wrong thing happen to milagro when a manager has to run all business processesthey need engineering and business analysis

Marketing

CEO

Corporate secertary

Research and development

Financial Operation Human Resource

• Strategy and Planning

• System Analyst

• Programmer• Application

developer

• Help Desk• Security

Specialist• Network

Specialist• Security

Specialist• System• Administato

r

• After Sales service

• Promotion product

• Marketing strategy

• Cuatomer relation

• Publication• Sales

projection

• Controller • Book

keeper• treasurer

• Recruitment• Training and

development• Managing

employee

Job Stress

Career Development

dissatisfactionTURN OVER

Big problem Human Resource in IT Company is turn over employee. employees can take

another company, with a higher salary. turnover should not be more than 10% per year.

Human Resource IT Problem?

Fnancial and non financial reward Career Path Career

Development

Good communicationDivison of work

solution

• Goverment• E-commerce• Tecnology

Company• Ministry of

Education

• Faster Application Processing

• Improved Document Management & Archiving

• Consistent Quality of Credit Approval

• Integration with Mobile Device (Smart Phone & Tablet)

• Integration with SID and other Black List Reports.

• Real-time Application Status Trackin

• Software development

• Network• Hardware

• 24/7 monitoring

• Single point contact

• Unlimited support

• Liaise with vendors

• Server IT• Financia e-

commerce

• Global provider information management

• Network platform

• Sofwere development service

• Web hosting• Maintenance• Upgrade server

Software development• IT solution• Network solution• Special contact wit goverment

Plan BMilagro indonesia

SWOT analysisMilagro

Strength• strong positioning• coverage in remote areas• bind the consumers

Weakness• expensive price• lack of engineers• limited consumer

knowledge

Threats• software industry• old rivals• environmental changes

Opportunities• technological development• government program• niche markets

• cooperate with the government in the

development of information

technology in remote areas

• create a barrier to entry and develop

innovative products

• add engineers to manage unexploited

niche market and support in providing

knowledge about technology

• competitor benchmarking system

which has been successfully

How to get IDR 100 Billion

Product Volume Unit Price sales per month sales per year

government cooperation 3 Unit Rp 500.000.000,00 Rp 1.500.000.000

Rp 18.000.000.000

acceptance of e-commerce cooperation 60 Unit Rp 125.000 Rp

7.500.000 Rp

90.000.000 maintenance 10 Unit Rp 10.000.000 Rp

100.000.000 Rp

1.200.000.000 e-commerce software 30 Unit Rp 1.500.000 Rp

45.000.000 Rp

540.000.000

TOTAL 103     Rp 1.652.500.000

Rp 19.830.000.000

DESCRIPTIONYear

2015 2016 2017 2018 2019

Acceptance 90% 95% 100% 105% 110%

total Revenue Rp19.830.000.000 Rp 20.821.500.000

Rp 21.862.575.000

Rp 22.955.703.750

Rp 24.103.488.938

Expenditure          Variable costs Rp 66.720.000 Rp

70.056.000 Rp

73.558.800 Rp

77.236.740 Rp

81.098.577 Fixed Cost Rp 38.799.996 Rp

40.739.996 Rp

42.776.996 Rp

44.915.845 Rp

47.161.638 Depreciation Rp 1.220.000 Rp

1.281.000 Rp 1.345.050

Rp 1.412.303

Rp 1.482.918

Cost Marketing Rp 9.000.000 Rp 9.450.000

Rp 9.922.500

Rp 10.418.625

Rp 10.939.556

Total Expenditure Rp 115.739.996 Rp

121.526.996 Rp

127.603.346 Rp

133.983.513 Rp

140.682.689 R / L Before Tax Rp19.714.260.004 Rp

20.699.973.004 Rp

21.734.971.654 Rp

22.821.720.237 Rp

23.962.806.249 Tax (10%) Rp 1.971.426.000 Rp

2.069.997.300 Rp

2.173.497.165 Rp

2.282.172.024 Rp

2.396.280.625 Profit After Tax Rp17.742.834.004 Rp

18.629.975.704 Rp

19.561.474.489 Rp

20.539.548.213 Rp

21.566.525.624

Net Profit Rp 98.040.358.034

PROBLEM STRUCTURING

IDR 100 billionOn five years

Special contractCustomers relationship

Organization structure

Govermentcooperate

Developt remoteareas

maintenance

Upgrade technology

Skillimprovement

marketing division

Milagro’s for long-term innovation

There Is Always a Plan BAbout Us

we are a group of young people with dreams of becoming a part of the Indonesian nation's progress.empowering environment wisely and continue to forge ourselves into independence.with this opportunity we would like to further develop our capabilities

Achmada PutraOwner konveksisablon.com

Ratna VitadianiOwner wemadebypassion.com

Galih AriprayugoOwner Badik Nusantara Ticketing and Tours

Plan B