Stop The Presses | Patrick Collings 2009

stop the presses

Photo by Ed Schipul

patrick collingssagacite brand agency

years from now, people will look at the new media business model and say it “happened” in

the recession of 2008 / 2009

what started as a trickle

Photo by Vanessa Pike-Russell

Ad Declines in Mass Media Seen as More Than Just

Economic

Hearst Shuts Down a Seattle Paper

Rocky Mountain News Folds Amid Ad Slump

Washington Post Net Plunges

When newspapers fold

Seattle Paper Advances Plans to Turn Into Online-Only

Publication

Hearst Plans to Slash, Sell or Shut Paper in Bay Area

New York Times Will Cut Salaries; Washington Post to

Offer Buyouts

US newspaper crisis deepens

Gannett slashing dividend to preserve cash

Cincinnati Post folds

New York Sun closes after six years

Christian Science Monitor abandons print edition

Miami Herald into third restructuring

Blender Magazine to GoOnline Only

not only in the US, and not only newspapers

Note: Spoke about situation of media in Europe and what magazines were doing to save costs and increase revenue

those abandoning print either headed to...

Photo by Kirk

not coming back

great expense in returning to traditional print model2

1 the print business model was already under long-term threat from digital

“recessionary push” will lead to changed habits and rituals3

abandoning print saves 50% costs, but ...

online advertising not enough to sustain

traditional news operations

?defining questions & issues

“it is possible to charge for content”

©that’s my copyright

the rise of the bloggersthe rise of the bloggers

photo by D Barefoot

and that raises more questions about business models

is trust the new slingshot

photo by Jennifer Hayes

Note: Spoke about research that some blogs were more trusted than traditional media

online advertising is evolving and

will evolve further

Note: Spoke about how online publications were allowing banner ads to briefly take over the home page

Note: This is a “banner” ad for Apple that uses large portions of the page to show an online video ad

changing offline, not only online

WSJ.com

perhapsthe internetis not sucha safe placefor traditionalprint mediaescaping therecessionphoto by Kyriakos

digital doesn’t just mean the web

Photo by Rienk Jan Schurer

the kindle isn’t alone

new business models are rapidly emerging

Note: Among other things mentioned subsidized e-readers for long-term subscription models

expect to see early adoption by higher eduction

what can history teach us

remember when cell phones phoned

before text messages

before they took pictures

before they recorded video

before the applications

do you remember before

?similar path for the e-reader

subscription models

the new textbook

colour is coming

so is video

Note: Probably several years down the line

and competitors

prices are falling

new ad models are emerging

Note: Whilst the Kindle does not yet carry formal advertising, this promotional offering from Showtime is available

1the decline of the traditional newspaper business model will have a profound

impact on the future of digital information and advertising

2the divide between free and paid, commodity and premium will

become more distinct

3web revenue models will be tested, found wanting and will evolve

4media owners will seek the control of the e-reader, copy the mobile phone

business model, and content and advertising will follow

“I find it hard to believe that the primary way of reading newspapers 10-plus years from now is going to

be on printed paper.”

Patrick Collingspatrick@sagacite.co.za+27 (0)83 616 0967