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This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
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http://www.arafuraventures.com
Startup Pitch Decks that Work: Creating a Winning Pitch Deck
Your Webinar Co-Hosts
http://www.arafuraventures.com
Introduction
• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 14 years• Run a micro $15 million fund• Check size = Up to $500k + $500k into Series A•Author of..
Recent Investments
All-in-one cloud contact center and telephony solution.
Next generation online brand management and IP protection software platform.
Localization & Translation software platform
Baggage tag and tracking software platform.
Commercial property energy analytics and bill forecasting software platform.
Recent Investments
Retargeting advertising platform.
EDM app and reservation platform for live venues.
Session performance management software for applications.
Investment Pitch Deck Essentials
• Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve• Slide 3: The Solution• Slide 4: The Market Size• Slide 5: The Product/Technology Architecture• Slide 6: IP/Defensibility/Scalability Chart• Slide 7: Go To Market/Distribution• Slide 8: Competitor Matrix• Slide 9: Revenue Projections• Slide 10: The Advisors• Slide 11: Use of Funds• Slide 12: Exit Strategy
SV Speak: The Deck
Slide 1: Logo/Mission/Positioning Line
SV Speak: Elevator Pitch
Slide 1: Logo/Mission/Positioning Line
SV Speak: Investment Ready
If you don’t know the investors......
SV Speak: Wheelhouse
Slide 2: The Problem We Solve
SV Speak: The “aha” moment
Slide 2: The Problem We Solve
Slide 3: The Solution
SV Speak: Shiny New Thing
Slide 3: The Solution
Slide 4: The Market Size
Slide 4: The Market Size
SV Speak: Hitting it out of the park
Slide 5: Product/Technology Architecture
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture
SV Speak: The user perspective
Slide 6: IP/Defensibility/Scalability Chart
SV Where’s the IP?
Slide 6: IP/Defensibility/Scalability Chart
Pitch Tips
• Select investors that can re-up on their investment• Short sentences, non technical speak• Investors watch body language• Don’t hesitate, maintain eye contact• Defer to co-founder/CTO• Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict• Be aware of your emotional timeline• Connect with analogies and anecdotes• Reiterate Team, Market Size and Product Fit
Slide 7: Go To Market /Distribution
SV Speak: Block and Tackling
Slide 8: Competitor Matrix
Slide 8: Competitor Matrix
Slide 9: Revenue Projections
SV Speak: Hitting the Numbers
Slide 9: Revenue Projections
SV Speak: Get Behind the Numbers
Slide 9: Revenue Projections
SV Speak: Financial Runaway
Slide 10: The Advisors
SV Speak: Friend of the Firm
Slide 11: Use of Funds
SV Speak: overcooked valuation
Slide 12: Exit Strategy
Thank You and Q&A
http://www.arafuraventures.com
Marc PhillipsArafura Ventures415.606.0900 marc@arafuraventures.com
Sirk RohEarly Growth Financial Services415.234.3437contact@earlygrowthfinancialservices.com
Jim FultonCooley212.479.6000http://cooley.com/contact.aspx
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