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THE ARTof the
Elevator Pitch
A tutorial for STARTup Liveby Andreas [email protected]://www.starteurope.at
questioncan you do an elevator pitch?
Aaaaaahhhhhh
HOW
TO DO
A SUCCESSFUL
ELEVATOR PITCH
at
INTERESTED?
YES
What‘s an elevator pitch?
your idea…
a stage…
and an audience…
to be inspired…
3 RULES
90 seconds
mediano
3 keywords and your name
describeyour idea
to
example…
IMPOSSIBLE?
NO
http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3
7useful HINTs
STRUCTURE YOUR PITCH
introduction
problem
vision idea
soltuion
key wordssolution
background
requirements
in one sentence each…
introduceyourself
and...
…your background
then GAIN ATTENT
therefore you have to know: who’s
your audience and what specific
interests and concerns do they have?
IO N AND INTEREST
start with something catchy
a rhetorical question, a picture, a story, an example or any excitinginformation.
picture your idea
an effective elevator pitch is illustrative and tangible.
use picture language, comparisons and examples to activate positive connections with your audience.
describe the problem you want to solve
describe your vision
an effective elevator pitch describes the solution by pointing out the benefits for the customers.
be different
what makes your solution unique?
ACTION
what will the solution require to get started:
what people are you looking for?which skills should they have?which technology you want to use?
motivate your potential team partners:make clear that this is a unique chance to take a share in an awesome idea.
remember:every startup needs at least a developer,
remember:every startup needs at least a developer,artist,
remember:every startup needs at least a developer,artist,marketer,
remember:every startup needs at least a developer,artist,marketer, system admin and
remember:every startup needs at least a developer,artist,marketer, system admin and legal advisor!
WHAT‘s MORE…
MANAGE YOUR TIME
you have 90sec
we recommend…
introduction 15sec
introduction 15sec
problem 30sec
introduction 15sec
problem 30sec
vision 30sec
introduction 15sec
problem 30sec
vision 30sec
requirments 15sec
MAKE YOUR IDEA UNDERSTANDABLE
„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”
Chris O’Leary
be concise
An effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.
„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”
Chris O’Leary
your pitch should be clearrather than being filled with …
an effective elevator pitch can be understood byyour grandparents too.
be consistent
one message, one story.
APPEARANCE
dress as usual and feel yourself comfortable
be confident
have fun
show passion
show integrity
YOUR ATTITUDE
EXAMPLE
watch a few example elevator pitches here is one.
test your pitch
read my pitch?
keep your eyes shut while someone reads your text out loud
how did you feel? what did you imagine?did you stumble? I like
questioncan you do an elevator pitch?
