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Potential customers are searching for your products and services in your own backyard - are you there for them to find? The importance of local listings to being found. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
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Local SearchClaim Your Business to Own
Your Presence OnlineSocial Summit 2010
It All Begins with a Search…
Dig Deeper
Business Cannot Live on
Google Alone
Yahoo Locals
Yahoo! Local helps you find the things you need in your neighborhood and beyond. It gives you the names and phone numbers of local services and businesses, and also shows you information related to them. For instance, you'll get the name and address of your local deli, the time it opens, whether it accepts Visa, and maybe even how helpful the wait staff is.
DMOZ
DMOZ.org - http://www.dmoz.org/
Also known as the Open Directory Project. Search for categories where you would want to be listed, or search a competitor. This will allow you to select and submit to the categories that are specific to your industry. Multiple listings can be requested, but are done individually. This is edited by volunteer editors for each of the categories.
Highly valued by Google.
YELP
Yelp - http://www.yelp.com/
To get into Yelp, you have to create a regular member account. Then you click on write review and search for a business name that is not there. You are then given the option to add the business. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp does not monitor or edit the comments or reviews made by its members.
Merchant Circle
Merchant Circle - http://www.merchantcircle.com
Allows businesses to claim their existing listing and provide more detail, or create a free listing if none exist. Opportunities for other businesses on MC have the ability to contact your business through the backend, as you have the same capability. This can be used to make connections with those who offer a complimentary service to yours
New Orleans• WWL TV - www.wwltv.com • WAFB - http://www.wafb.com • Nola.com - www.nola.com • Stay Local - www.staylocal.org • Louisiana Weekly - www.louisianaweekly.com • Gambit Classifieds- www.bestofneworleans.com • StayLocal – www.staylocal.org
Real estate• FindMyRoof - www.findmyroof.com • Zillow - www.zillow.com • ApartmentRatings - www.apartmentratings.com • Rentometer.com - www.rentometer.com • ResidentApproved.com - www.residentapproved.com • ApartmentWiki.com - www.apartmentwiki.com • Hotpads.com - www.hotpads.com
Geographic and Industry Specific Listing Opportunities
Travel Sites• TripAdvisor - www.tripadvisor.com • Budget Travel - www.budgettravel.com
Food• Chowhound - www.chowhound.com • Restaurant Report - www.restaurantreport.com • Restaurants & Institutions - www.rimag.com • UrbanSpoon – www.urbanspoon.com
Services• Angie's List – www.angieslist.com • Craigslist – www.craigslist.comg Review Sites• Best on the Web - http://local.botw.org • Tipd - http://tipd.com
Geographic and Industry Specific Listing Opportunities
Where Else Could I Already Be?
• General Directory Sites• Review Sites• Industry Sites• Membership Organizations
Other Online Opportunities
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