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Quick slide deck I did for a talk at the Houston Interactive Marketing Association.
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Social Signals: Cultivating Connection
We are not in Kansas anymore.
Whatʼs happening here?
1. Create products2. Push them via distribution & mass marketing3. Profit!!!
1. Create products2. Push them via distribution & mass marketing3. Profit!!!
1. Create products2. Push them via distribution & mass marketing3. Profit!!!
2a. ??????????
1. Create products2. Push them via distribution & mass marketing3. Profit!!!
1. Create products2. Push them via distribution & mass marketing3. Profit!!!
2a. Brand
1. Co-create products & services2. Release them into the network3. Profit!!!
1. Co-create products & services2. Release them into the network3. Profit!!!
1. Co-create products & services2. Release them into the network3. Profit!!!
2a. ??????????
1. Co-create products & services2. Release them into the network3. Profit!!!
1. Co-create products & services2. Release them into the network3. Profit!!!
2a. Reading Social Signals
“We need a [insert hot digital trend here]
strategy.”
“We learned that in the social environment we
had to talk to people first before trying to sell anything.”
Itʼs not about the tools.
Increase surface area
Create social objectsDesign for social objects
Build the mothership
Listen. Learn.
Other Peopleʼs Audience
Go faster. & faster.
Thanks to:
http://www.flickr.com/photos/splorp/35450161/http://www.flickr.com/photos/dramaqueennorma/273371415/http://fetching.net
brianoberkirch.com
photo by Lane Hartwell
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