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Search engines like Google and Bing are looking at more and more social indicators in determining search rankings. This overview looks at some of the top contenders and ways you can take advantage of this trend.
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© 2010 Outrider North America LLC. All Rights Reserved.
experience relevance
Leveraging Social Signals in Search
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Social Signals ‘Crystal Ball’ time
• SEOMoz: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
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Facebook ‘Shares’ is a more powerful signal now than many of us thought possible
• Source: SEOMoz http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
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Encourage Facebook users to ‘share’ your content• Likes are great but ‘Shares’ are better…
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A Twitter account is now standard equipment
• ‘Tweets are the new links’
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Account Quality matters, “Author Authority”
• How many followers a tweeter has, who they follow, who follows them, and the authority of the tweeter are all taken into consideration.
• Source: SearchEngineLand Interview: Do you calculate whether a link should carry more weight depending on the person who tweets it? http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
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Build Relationships with high status Tweeters• Start replying to their tweets, retweeting their stuff and engaging them directly if you
think their content is of high quality. The more you engage with them, the more link opportunities, retweets and shares may open up for you.
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Use a Link Shortener that uses 301 Redirects
• Good ones include Bit.ly, Ow.ly (Hootsuite) and T.co (Twitter) – will properly pass link juice
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Ensure your site and content are EASILY shareable• Via Like buttons (soon +1), Tweet this, RSS, Email, Facebook or Twitter comments, etc.
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Brands: Don’t Ignore your Website
• Tossing up a 15 page brochure site and expecting it to generate revenue isn’t going to cut it anymore.
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Youtube channels with large subscriber bases can send strong signals
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Google +1 enters the fray
• A new social signal that Google will no doubt add to their arsenal of ranking factors
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Questions?
Jeff Lancaster416-342-6802
[email protected]@jefflancaster on Twitter
