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Alix Postan, Jamie Gagnon, Carmen Fong, Curtis WeberYvonne Jin, Jenna Ducut, Michael Yue Sik Kin
• Useful• Entertaining
• Entertaining• Personal
• Personal• Informative
AWARENESS
MONETIZATION
ENGAGEMENT
DECISION CRITERIA
IMPLEMENTATIONPREPERATION
WEEK 1:Script and Film
WEEK 2:Edit and Launch
Tweets and Facebook postsShare videos on social media platforms and
blogger site
WRAP UP
BUDGET $10,000Costs:
Cameras $ 650Audio 180Lighting 520Stability 550Camera Operators 2,100Editing 2,000Bacon Supply 300Lena (Blogger) 2,000
Total $8,300
• Number of views, subscribers, duration of stay, and location
• More than 7 million impressions• Feedback from blogger • If there is an active conversation
• Number of submissions• Quality of submissions
• If there is talk on social media about the prize
AWARENESS
MONETIZATION
ENGAGEMENT
MEASURING SUCCESS
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