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Keynote Social Media in Hospitality voor Apollo Hotels & Resorts - Horeca Social Media Training Workshop Coaching Advies >>> Socialbites.com
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SOCIAL MEDIA IN HOSPITALITY
Aviodrome Lelystad
Social Media TrainingSocial Media CoachingSocial Media WorkshopSocial Media SprekerSocial Media Lezing
Social Media PresentatieTwitter Workshop
Jeroen van der Schenkjvdschenk jeroenvanderschenk
Add me as a contact in your mobile phone
SALES IS...GEEN AFDELING
SALES IS...EEN RESULTAAT
THE SKY ISTHE LIMIT!
TRA
NSP
AR
AN
CY
TRA
NSP
AR
AN
CY
TRA
NSP
AR
AN
CY
GR
OU
ND
SWEL
L Een sociale trend waarbij mensen nieuwe technologie gebruiken
om dingen te doen en te maken met anderen, in plaats van gebruik te
maken van de gevestigde orde organisaties en overheid.
Groundswell, Josh Bernoff and Charlene Li
GR
OU
ND
SWEL
L
NO BOSS PLEASE!
POWER TO
THE CROWD!
CROWDSOURCING
CROWDSOURCING
CROWDFUNDING
CROWDFORCING
CROWDFORCING
CROWDFORCING
“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol...”
CROWDCOLLABORATION
CROWDBUYING
CROWDBUYING
APOLLO
GUESTS
1.0 2.0 3.0
Source: Marco Derksen in het boek Society 3.0
Media Landscape
Society 3.0
www.society30.com
APOLLO
GUESTS
1.0 3.0
Source: Marco Derksen in het boek Society 3.0
Media Landscape ?
We become are mobile
Mobile Foodspotting
I’m here (and will be there!)
Augmented reality
Disruptive Businessmodels
And how about this one....
And how about this one....
CASE ORGANISATIE
3.0
COMMODITY MARKETS
LOWEST PRICE STRATEGY
ADDING VALUE
COMMODITY MARKETS
BLUE OCEAN STRATEGY
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BV
The Longtail
Volu
me
in €
# bookers
Traditional business:80% of the revenue is generated by app. 15 bookers
Seats2meet.com80% of the bookers spend
less than € 500 per year!
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Seats2meet.com
‣ zalen → stoelen
‣ geen uniforme voorwaarden
‣ 24/7 toegankelijk, beheer, zelf reserveringsdetails
‣ vergaderlounges afgestemd op gebruik
‣ suppliers halen zelf ‘bestellingen’ op
‣ communicatie grotendeels via sociale media
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BV
TRANSACTIONSOCIAL
Business 3.0
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Buzz = business
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Find your workspot... Realtime!
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
SOCIAL (MEDIA)
STRATEGY
1.Analyseer
dialoog
5. Deel relevante
content
4. Selecteer tools
3. Bepaal content
strategie
2. Omschrijf
doelstelling
7. Meet resultaten
en herijk
6. Participeer en
faciliteer dialoog
SOCIAL (MEDIA)STRATEGIE
Analyseer Dialoog1
Wie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
Search the web...1
Advanced twitter search1
Gist.com - personalized stakeholder buzz1
And just listen...1
Omschrijf Doelstelling2
Wat wil je bereiken met jouw social media activiteiten? Ik wil ....
• interactie met gasten• kamers verkopen• nieuwe medewerkers werven• onze producten & diensten innoveren
Bepaal Contentstrategie3
Welke content is nodig om de doelstellingen terealiseren?
• inhoud• vorm• lokaal of centraal georganiseerd?
Sharable content - be exiting 3
CASE: Martin Schilder Automobielbedrijven
Sharable content - show real people!3
CASE: Martin Schilder Automobielbedrijven
Selecteer Tools4
Deel Relevante Content5
?
Deel Relevante Content5
?
Curator Broadcaster
Syndicator Feeder
Dabbler Conver-sationalist
Observer Explorer
Socializer Networker
Activist Specialist
Tastemaker Celebrity
Thought Leader Pundit
LIST
ENIN
GPA
RTIC
IPAT
ING
CONSISTENTCASUAL
BROAD
FOCU
SSED
SHARING CREATING
KLO
UT
STY
LES
Participeer & Faciliteer Dialoog6
• MONITOR• REPLY• CONNECT
Meet Resultaten & Herijk7
• # visits• # unique visitors• % new visitors• # pageviews• # avarage pageviews per visit• Bouncerate• verhouding “direct” – “searchengines” – “referring sites”• referring sites (top 20)• searchengine keywords (top 50)• analysis of usage tools (blog, wiki, qna etc..)• added notifications on abnormalities in statistics
Web Statistics (a few examples...)
Meet Resultaten & Herijk7
Social Statistics (a few examples...)• # followers• # retweets• # @replies• # twitter mentions• # shared (Facebook, Linkedin etc..)• # bookmarked• # mentions in blogposts• # mentions in newspapers & magazines• # reviews and average score• does your kloutstyle matches with your Social Media Goals?
Jeroen van der Schenkjvdschenk jeroenvanderschenk
Add me as a contact in your mobile phone
http://bit.ly/SBqna
Questions?Get your answer(s)
in the Q&A!
BIJLAGE SLIDE 60
KLOUTSTYLE
Curator Broadcaster
Syndicator Feeder
Dabbler Conver-sationalist
Observer Explorer
Socializer Networker
Activist Specialist
Tastemaker Celebrity
Thought Leader Pundit
LIST
ENIN
GPA
RTIC
IPAT
ING
CONSISTENTCASUAL
BROAD
FOCU
SSED
SHARING CREATING
KLO
UT
STY
LES
Dabbler Conver-sationalist
Observer Explorer
You don’t share much, but you follow the social web more than you let on. This could just be your style. Or you are checking it out before jumping in full force.
You may be just starting out with the social web, or you are just not that into it. If you want to grow your audience, try engaging more & share more content.
Dabbler Conver-sationalist
Observer Explorer
You love to connect & always have the inside scoop. Good conversation is an art. When you are witty, your followers hang on every word.
Dabbler Conver-sationalist
Observer Explorer
You constantly are trying out new ways to interact & network. You are exploring the social web & making it work for you. Your activity & engagement shows you ‘get it’ & will probably by moving up soon.
Dabbler Conver-sationalist
Observer Explorer
You are the hub of the social scene & people count on you to find out what’s happening. You connect people & readily share your social savvy. Followers appreciate your network and generosity.
Socializer Networker
Activist Specialist
You connect to the right people & generously share your network to help followers. You know what content is important to your influential audience & have high levels of engagement.
Socializer Networker
Activist Specialist
You may not be a celebrity but in your area of expertise your opinion is 2nd to none. Your content is likely focused in a specific topic or industry. Your audience is also focused & highly engaged
Socializer Networker
Activist Specialist
You’ve got an idea or a cause to share with the world. You’ve found the perfect medium for your message & your audience count on you to actively champion your cause.
Socializer Networker
Activist Specialist
You keep tabs on what/who is “hot” & important to watch. Focusing on a specific topic or targeted audience, you share the best trending info & save followers from having to keep up their own.
Curator Broadcaster
Syndicator Feeder
S Pundit
You find the most interesting info & share it widely. Filtering through massive content, you surface with the nuggets that your audience truly cares about & they appreciate your hard work
Curator Broadcaster
Syndicator Feeder
You broadcast great content that spreads like wildfire. An essential source of info. In your industry, your audience is wide, diverse and values your content.
Curator Broadcaster
Syndicator Feeder
Curator Broadcaster
Syndicator Feeder
Your audience relies on you for a steady flow of focused info. Your audience is hooked on your industry/topical updates and secretly can’t live without them.
Tastemaker Celebrity
Thought Leader Pundit
People look to you to help them understand the day’s developments in your industry. Sharing relevant news/opinions, you know what’s important & your audience values that.
You know what you like & your audience likes it too. Sure you know the trends, but you aren’t one to simply follow-the-crowd. You walk your own path & have earned your networks respect.
Tastemaker Celebrity
Thought Leader Pundit
You are the height of influence, for better or worse. People hang on every word & share your content like no other. You are probably famous in real life & your fans can’t get enough.
Tastemaker Celebrity
Thought Leader Pundit
You don’t just share news, you create the news. Your opinions are wide-spread and highly trusted. You are a leader in your industry. When you speak, people listen.
Tastemaker Celebrity
Thought Leader Pundit
www.socialbites.com
Jeroen van der Schenkjvdschenk jeroenvanderschenk
Add me as a contact in your mobile phone
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