Social Media Strategies Summit Chicago 2014

Social Media Strategies

Summit

A Marketers Guide: Selling to a Millennial

Generation@CarlosGil83 #RealTalk

Carlos Gil, SpeakerTop 50 “Most Influential Online” 2010 by Fast Company

Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program

Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands

Currently, Head of Digital and Social Media for @SaveALot

Opportunity for Brands!

Millennial’s 101Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever

Millennials rely mostly on their friends to make buying decisions. They don’t want to be sold to by brands!

By 2017, the Millennial generation is expected to outspend Baby Boomers (Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”)

Turn Selfies into Sales!

Build Relationships: Lexus Case

Study

A Tweet Turned into a Sale

Millennials are Influencers

Don’t Join the Conversation, Be IT!

Shame on Expedia, Priceline, Orbitz…

And, Still Waiting… No Response

Multi-Channel StrategyIn digital and social media, brands are multi-media content producers and community managers

Content via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop

To grow sales amongst Millennials… focus on building long-term loyalty and advocacy through dialogue and engaging content

Content Drives Engagement

Be Timely and Relevant

Have a Brand Voice/Persona

Case Study: Taco Bell

Taco Bell on Snapchat

Go Web-to-Store via Pinterest

Tell a Story with Pictures

Build Return on Engagement

Engage Brand Advocates

Key Takeaway: Old School is New School

Q & AEmail: carlos@carlosgil.biz

Twitter: @CarlosGil83

LinkedIn.com/in/CarlosGilOnline

Facebook.com/CarlosGilOnline