VirtualEventStrategiesforLong‐

TermGrowthDaveLutz–VelvetChainsaw

Presenter Attendee Agreement

Law Of Two Feet

Texting, Typing Welcome

h"p://www.flickr.com/photos/donsolo/4227378751/sizes/l/5

Safe space to agree, disagree

ponder & question

1) Identify five

key decisions

for a Virtual

Strategy.

6

2) Explore examples of three types of current Virtual Models.

7

3) Discuss ways to best leverage this emerging technology.

8

Consider

We serve our members BEST

when we serve our industry first

Virtual Strategy Decision # 1

or Horizontal?

Vertical

Campaign or

Stand-Alone Product?

Virtual Strategy Decision #2

Content: free, paid or bundled? Virtual Strategy Decision #3

People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people.

Seth Godin

Determining Content Value

Cost Per Lead

Virtual Strategy Decision #4

Buying Authority

Lead Quality

Share Risk or

Boot-Strap?

Virtual Strategy Decision #5

Model #1 – 100% Virtual

4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors

Too Horizontal!

Slides + Audio + no chat = Fail

Virtual CAN Cannibalize – Pubs w/o Shows

Communities ROCK!

Integrate Supplier Directory

Learn from Hi-tech

Model #2 – Complimentary Show Pre-View

AfterGlow

365 Day

Show?

Extend Life

Drip Release of Content

Model #3 – Hybrid/Simulcast

Offered by Organizer or Exhibitor

Immersive Video + Slide + Chat

17,000 registrants, Booth Magnet

Virtual Show Daily

•  PCMA

Good Morning America!

Video Co-Op

Virtual Booth Demo

Put the Kids in the show!

Satellite Pods

Thank you for your time