Social Media Optimization (SMO) Strategies

Impacting your Top and Bottom Lines…

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© 2009 DewPointe Ventures LLC All Rights Reserved.

Dave Westfall, MBA Internet Marketing Consultant

Social Media Optimization (SMO)

Methods and strategies that Generate Publicity Using Social Media Websites To drive Traffic to your Website

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Six Original Rules of SMO*

1. Increase “link-ability”

2. Easy tagging and bookmarking

3. Reward Inbound links

4. Help your content travel

5. Encourage the “mash-up”

6. Get communities connected

* Rohit Bhargava’s rules for conducting Social Media Optimization

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Viral Marketing

Word of Mouth “buzz” created thru: Social Bookmarking Blogosphere Audio and Videos Photo Sharing

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Effective Viral Marketing

Promotes products or services Provides for effortless transfer to others Scales easily from small to very large Invokes common motivations & behaviors Utilizes existing communication networks Leverages others resources

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Social Media Websites Facebook MySpace Twitter LinkedIn Videos – YouTube and Ustream Photos - Flickr and Photo Bucket Blogs - WordPress and Blogger

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Media Milestones

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Time to reach Audience of 50 million: Radio 38 Years

Television 13 Years

Internet 4 Years

iPod 3 Years

Facebook 2 Years

Source: FillTheFunnel.com Miles Austin

The Buzz 1904 – Horse & Buggy ► Car 1954 – Radio ► TV 1984 – Typewriter ► Word Processing 1994 – Phone ► Internet 2004 – Yellow Pages ► Search Engines 2009 – Newspapers ► Blogging 2010 – Advertising ► Social Media?

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Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6

Frequency and Reach

Typical Advertising MediumsRadio, TV, Print impressions take

7 – 10 times to relate to the customer

Direct Mail only a 0.5% conversion rate Yellow Page looks ups are Down 50%

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N.U.D.E. Referral Marketing Social Networking Referrals:

40% Take Action20-40% Close Rate

Novelty Utility Dependability Economy

Social Media = High N.U.D.E. score

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Social Media Users

Active Users

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Source: social-network-stats-for-2009

Social Media Growth

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Source: Inside Facebook 2/15/09

Social Media Demographics

Facebook +600k new Users per Day

LinkedIn +500k New Users per Week

Twitter 752% Growth Rate

13Sources: Inside Facebook, LinkedIn website, Advertising Age

Why do SMO?

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To Find and be Found!

WIIFM-What’s In It For Me? Improve External image Connect to the right people Create Rainmakers Create a Buzz Leverages the Media Get Recommended Going Viral

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Creating Value Consistent Message delivered for

Executives, Managers, Sales Team

Attracts Peer Level ConnectionsFellow Executives and Strategic Partners

Establishes your Expertise=Gain Trust Gets you Found for your Keywords Lets you Find more:

Prospects, CustomersVendors, Suppliers and Employees

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SMO Case Studies Ruby’s 1940’s Diners- goes online

Omni Hotels ditches phone booksSaving 18k trees, 217 barrels of oil, 760k gallons

of water, 445k kilowatts

Papa John’s takes to Facebook

Businesses all a-Twitter

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Where should we go?

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The Future is Now

2004 Mentality will produce2004 Results

The pace of evolution is picking up The moment is now; Not in 2 years Can you afford to be left behind? What are the Next Steps?

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SMO Strategy Next Steps Conduct Needs Analysis

Gather and Process SMO InfoWebsite GradeCompetitive AnalysisDevelop Action PlanImplementation PlanProfiles Set-Up or Makeovers

Capture Metrics Measure Results

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Take the Next Step

Schedule an SMO Discovery Day

Call Dave Westfall at:○ 303-398-3998 or ○ 303-525-9115

Email: davewestfall@dewpointe.com

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