Social Media Marketing (Week 1)

social  media  marketingbiola  university

charles  lee

 Who  Are  You  &Why  Are  You  Here?

Contact  Info

www.charlestlee.com

facebook.com/charlestlee

@charlestlee

www.thefreezeproject.com

www.theideacamp.com

social  media  marketingbiola  university

charles  lee

Class  Networks

www.BiolaSM.com

facebook.com/BiolaSM

@BiolaSM #BiolaSM

Overwhelmed?

Q:  What  is/are  Social  Media?

A:  Media  for  Social  Interaction

photo from jonathansblog.net

www.cioinnervoice.wordpress.com

Will You Adapt?

Social  Media:

CommunicationPlatformor  Tribal

Development?

photo by fred eerdekens

Where  Are  You?

@groundswell

• Bebo

• Facebook

• Friendster

• LinkedIn

• Myspace

• Ning

Unfamiliar, Familiar, Or Used?Category 1: Social Networking

• Blogger.com

• WordPress

• Constant Contact

• MailChimp

• SlideShare

• Wiki______

• Twitter

• TypePad

Unfamiliar, Familiar, Or Used?Category 2: Publish & Blog

• Flickr

• Photobucket

• Shutterfly

• Picasa

• SmugMug

• Facebook

Unfamiliar, Familiar, Or Used?Category 3: Photo Sharing

• iTunes

• Podcast.net

• BlogTalkRadio

• Rhapsody

• Pandora

Unfamiliar, Familiar, Or Used?Category 4: Audio

• YouTube

• Vimeo

• Metacafe

• Viddler

• UStream

• LiveStream

• Justin.tv

Unfamiliar, Familiar, Or Used?Category 5: Video

• RSS / RSS Readers

• Feedburner

• FriendFeed

• Digg

• Reddit

• iGoogle / My Yahoo!

• Evernote

Unfamiliar, Familiar, Or Used?Category 6: Aggregators & Info Storers

• Skype

• AIM / iChat

• Meebo

• WebEx

• Adobe Connect

• AOL

• Go to Meeting

Unfamiliar, Familiar, Or Used?Category 7: IM & Meetings

• 0-5 >> Below Average Knowledge

• 6-15 >> Average Knowledge

• 15-30 >> Above Average Knowledge

• 30+ >> You’re In the Know

Score Sheet for Familiarity

• 0-5 >> Nominal Usage

• 5-10 >> Above Average Usage

• 11-20 >> Strongly Engaged Online

• 20+ >> You’re Incredibly Connected, Working in Social Media, and/or Addicted

Score Sheet for Usage

Is  Social  Media  the  Solution  to  Marketing?

What  are  the  Objectives  &  What’s  the  Plan?

http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

www.ideationconference.com

www.i2i.theideation.com

social  media  marketingbiola  university

charles  lee