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Enjoy these UCLA Extension New Media Marketing class Week 5 slides regarding LinkedIn marketing tips by Liz H Kelly, Goody PR http://goodypr.com
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(c) Liz H Kelly July 2014, UCLA Extension
New Media MarketingWeek 5: LinkedIn
Sunday, July 20, 14
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Videos
Week 5 Topics
© 2014, Liz H Kelly (Proprietary and Con:idential)
LinkedIn Growth
LinkedIn Marketing
LinkedIn Profiles
Exercise
Wrap-up
Take photos with people in your network. This was taken at Digital Hollywood’s Social Media Panel.
Sunday, July 20, 14
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Why LinkedInLinkedIn is in a growth stage.
Adding 2 new members every second.
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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LinkedIn ValueOver 300 million members.
Over 2 million LinkedIn groups.
Estimated 180M unique visitors per month.
For B2B, LinkedIn traffic has less bounce rate and more engagement.
Creating and managing a group can be a great way to build brands.
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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5 Tips for LinkedInTo get leads, traffic and sales
5 Tips for maximizing LinkedIn by Lewis Howes
• Make sure to complete your profile and share your story
• Make sure to connect with everyone by reaching out to leaders in your industry.
• Make sure to endorse and recommend others.
• Make sure to create your own targeted LinkedIn group.
• Make sure to optimize your profile for search rankings.© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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LinkedIn Profiles
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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LinkedIn Summary
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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LinkedIn Experience
© 2014, Liz H Kelly (Proprietary and Con:idential)
Two different LinkedIn Profiles with job descriptions.
Two different styles for Experience.
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LinkedIn Groups
© 2014, Liz H Kelly (Proprietary and Con:idential)
Join groups with like-minded professionals & share tips with them to build your brand.
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Assignment 5Marketing Assignment (4 points), 300-500 Words
Identify the "Why"Write the third of five Marketing Assignments (MA) in which you will identify the "Why" (Plans and Projections) of your Marketing Plan: Outline your campaign’s strategic goals, including your financial parameters and projections.
Submit your assignment using the Upload Widget.Sign in to the portal and locate the Upload a File for an Assignment link. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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Grading
You will grade each other’s papers first in class:
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.
About & Contact
Liz H Kelly, Goody PR & Goody Awards* Founder
Google Voice: 310-987-7207
*part of Sunrise Road Media Inc
© 2014, Liz H Kelly (Proprietary and Con:idential)
Sunday, July 20, 14
