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social media marketingbiola university | week 3
charles lee
Re#lections From Week 2?
www.marsdd.com
Social Media Myths(Kanter & Fine)
Our Constituents Aren’t Online Face-to-Face Isn’t Important Anymore Social Media Isn’t Core to Our Work Using Social Media is Hard Using Social Media is Time-Consuming
Working with Free Agents(Kanter & Fine)
Working with Free Agents(Kanter & Fine)
Get to Know the Free Agents Break Out of Silos Need for Exploration to Learn & Sort Don’t Ignore the Newcomer Keep the Welcome Sign Lit Let Them Go Don’t Be Afraid to Follow
Social Media Builds Social Capital(Kanter & Fine)
People Are Easy to Find Online Talk is Cheap (w/ tools) Serendipity is Enhanced Reciprocity is Incredibly Easy
bethkanter.org
chrisbrogan.com
Six Characteristics of Trust Agents (Brogan)
Make Your Own Game One of Us The Archimedes Effect (Leverage) Agent Zero Human Artist Build An Army (Collaboration)
A Personal Brand?
garyvaynerchuk.com
Keys to Building a Personal Brand
Listen Well Genuinely Care Platform Others Regularly Consistently Produce Great Quality Stay Accessible Be Transparent Welcome Formation Stay Uniquely You Networking In-Person
charitywater.org
charitywater.org
charitywater.org
Quality of Work x
Quality of Character=
Personal Brand
social media marketingbiola university | week 3
charles lee