Social Media in Indonesia - March 2011 Data Snapshot

238,000,000Indonesianpopula2onin2010:

Source:IndonesianNa0onalCensus2010,asquotedonWikipedia

34,000,000Indonesianinternetusers

(notincludingmobileinternet)

Source:Slideshare.net/donnybu(Nov2010)

Indonesiaonlyhas

internetpenetra2on14%( )

Source:Slideshare.net/donnybu(Nov2010)comparedwithWikipediadata

64%ofIndonesiansaccessedthewebviainternetcafésin2010

Source:wiki.smu.edu.sg/digitalmediaasia

21%ofIndonesianwebusersvisittwiDer.comeverymonth

Source:wiki.smu.edu.sg/digitalmediaasia

4,883,288IndonesiansontwiDer:

Source:SalingSilang,January2011

(that’smorethanthetotalpopula2onofIreland)

Source:Wikipedia

53%ofalltweetsorigina2nginIndonesiaareretweets

Source:SalingSilang,January2011

Source:Facebook,March2011

Indonesiahasthe

largestFacebookuserbaseintheworld

2nd

35,187,180IndonesiansonFacebook:

Source:Facebook,March2011

(that’smorethanthepopula2onofCanada)

Source:Wikipedia

104%

Source:Facebook,March2011

thankstomobileaccess,it’salso

ofthetotalinternetpopula2on

30%Thenumberofpeopleusing

FacebookinIndonesiaincreasedbyapproximately

inthepast6months

Source:FacebookviaSocialBakers,March2011

23Onaverage,IndonesianusersvisitFacebook

2meseverymonth

Source:Facebookvianickburcher.com,October2010

5½hours…andtheyspendanaverageof

onthesiteinanygivenmonth

Source:Facebookvianickburcher.com,October2010

59%ofFacebookusersinIndonesiaaremale( )

Source:Facebook,March2011

Source:Facebook,February2011

5,000,000 menaged13to21inIndonesiacheckFacebookeverysingleday

Audience Size %ofTotal

TotalFacebook 35,174,940 ~

MenonFacebook 20,834,680 59%

Menaged13‐17 5,051,420 14%

Menaged18‐21 5,783,360 16%

Menaged22‐25 3,685,520 10%

Menaged26‐30 2,817,480 8%

Menaged31+ 3,139,300 9%

40%ofIndonesiansonFacebookaremen

aged13‐25

Source:Facebookaddashboard(February2011)

# BrandPage Likes Growth

01 Chocolatos 1,551,240 3.53%

02 YamahaMotorIndonesia 1,062,726 1.72%

03 BlackBerry®Indonesia 869,661 2.83%

04 NikeFootballIndonesia 314,426 1.84%

05 AirAsiaIndonesia 256,523 1.44%

06 GilaMotor 190,828 1.67%

07 GarudaIndonesia 113,645 6.29%

08 SonyEricssonIndonesia 109,681 19.99%

09 NokiaIndonesia 96,463 6.36%

10 BillabongIndonesia 78,970 9.02%

TopbrandpagesonFacebookinIndonesia

Source:FacebookviaSocialBakers,March2011

computerandmobile:59%

computeronly:29%

mobileonly:12%

morethan70%ofIndonesianFacebookusersaccessthroughtheircellphone

Source:Facebook(February2011)

IndonesiansarealsoAsia’sbiggestusersofloca2on‐basedcheck‐inserviceslikeFoursquare

Source:asiacorrespondent.com(February2011)

90%penetra2onofmobilephonesinIndonesia:

Source:Slideshare.net/donnybu(November2010)

91%ofIndonesianmobilephonecontractsare

prepaid

Source:Slideshare.net/donnybu(November2010)

80%ofhandsetssoldinIndonesiain2010wereinternetenabled

Source:Slideshare.net/donnybu(November2010)

30,000,000mobileinternetusersinIndonesia

Source:Slideshare.net/donnybu(November2010)

82%ofmobilewebusersaremale

Source:Slideshare.net/donnybu(November2010)

1,000,000BlackBerryusersinIndonesia:

Source:Slideshare.net/donnybu(November2010)

500%BlackBerryusegrewby

in12monthstoJune2010

Source:Slideshare.net/donnybu(November2010)

51%butNokiaretained

shareoftheIndonesiansmartphonemarketin2010

Source:Slideshare.net/donnybu(November2010)

1billionadimpressionsareservedto

Indonesiancellphoneseverymonth

Source:Buzzcity(February2011)

that’sroughly

everysecond370( )

Source:.Buzzcity(February2011)

94%ofIndonesianshavedownloaded

gamesofsomekindtotheircellphone

Source:.buzzcity(July2010)

37%ofIndonesiansplaygamesontheircellphoneeverysingleday

Source:.buzzcity(July2010)

4,131,861numberofblogsinIndonesia:

Source:SalingSilang,January2011

1in3onaverage,about

Indonesianblogsisupdatedatleastmonthly

Source:SalingSilang,January2011

SimonKemp

EngagementPlanner,BBHAsia‐Pacific

simon.kemp@bbh‐asiapac.com.sg

@eskimon