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Advice on the good, the bad and the ugly of using social media to position yourself as a thought leader. Includes case studies to guide.
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Social Media for Leaders
With Johanna Baker-Dowdell
Strawberry Communications
July 28, 2013
www.strawberrycommunications.com.au
Why use social media for thought leadership?
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How can you stand out in your industry?
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• Share great content about industry trends
• Think new, different, insightful or even challenging
• Find the right content tool/s for you
Which platform?
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Be authentic
Case study: Discover Tasmania
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Case study: Tassie Fires – We Can Help
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LinkedIn for Leaders
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Twitter for Leaders
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Facebook for Leaders
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Blogging
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What happens if things go bad?
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Case study: Dover Real Beauty campaign
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Case study: Click Frenzy
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Take home points
• Who do you want to reach?• Find the right platforms• Get your profile right• Use a good head shot• Promote your social media links• Use your blog to extend relationships• Add value and be helpful• Ask questions, answer questions• Make it easy to reshare your content
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Connect with Strawberry Communications
• Web: www.strawberrycommunications.com.au• Email:
Johanna@strawberrycommunications.com.au• Phone: 0477 000 170• Twitter: @JohannaBD or @bizbabyonboard• Facebook: StrawberryCommunications• LinkedIn: johannabakerdowdell• Google+: Johanna Baker-Dowdell• Blog: Strawberry Communications Blog, Business
& Baby on Board
www.strawberrycommunications.com.au
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