- 1. Social Media Marketing and Online Branding -Lata
VijaybaskarM.B.A., M.Phil., M.Sc., It is not the strongest of the
speciesthat survives, nor the most intelligent,but the one most
responsive to change. Charles Darwin
2. It used to be simple
- Tell the market what your product is
- Spend to create brand awareness
- Brand management is owned by the CMO
- The marketing mix is about the product first and foremost
- Target your message to the media for increased visibility
- Broad-based messaging drives revenue
3. The Changing Media Landscape
- Declining print readership
- Shifting focus of broadcast outlets
- Audiences moving to online information sources
- Emergence of mobile and global media market
- Growth of Social Media blogging, shared information sites,
online communities
4. The re launch of concepts
- The power of soft marketing
- Communities essentially become target markets.
- Interaction creates brand equity product visibility and buyer
decision-making.
5. So What is Social Media?
- Wikipedia defines Social Media asthe online tools and platforms
that people use to share opinions, insights, experiences, and
perspectives with each other. Social media can take many different
forms, including text, images, audio, and video. Popular social
mediums include blogs, message boards, podcasts, wikis, and
vlogs.
6. Types of Social Media Network Example Blogs ,Micro-blogs
Social Networks Wikis Social bookmarking Photo Sharing Online Video
7. Social Media is about connection, not content.
- Your customers are already talking about you. The fact that you
arent participating is your implicit endorsement of whatever it is
that they are saying.
8. Why Social Media has Become an Effective Brand Building
Strategy ?
- Your brand is no longer what you say it is,its what they say it
is.
- Social media is where they customers, prospects, journalists
and other influencers are talking about your brand.
- Theyre forming and sharing opinions that will impact your
brand, and a social media strategy is needed to cultivate
interactions.
9. Evolving trends in Brand communication Pull Push Radio TV
Print Blogs Website Social Networking Brand Communication Strategy
10. Consumer Behavior in social networks 11. Unplanned
Communication Social Media Marketing Corporate Communication
Corporate Identity Mix Social Media Branding Corporate Brand Image
12. Social Media Branding Online Communication / Corporate Identity
mix User generated content / Corporate Identity Mix User generated
content / Corporate Identity Mix 13. Success stories 14. Success
stories 15. Be the Next Social Media Success Story
- PR is the new advertising in Social media
- Leverage user generated content
- Corporate Identity mix to infleunce customer interactions on
web 2.0.
16. The limiting factors
- How do we measure Social media?
17. The limiting factors
- Understanding the process and strategy
- Building Brand loyalty and equity
- Manage the floodgates for critical commentary.