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Personal branding and social media
FASH325 – Spring 2014
http://bit.ly/sm-fashion-s14
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
Use of Technology
• Please, DO use any technology at your fingertips.
Personal branding and social media - M. Plourde - April 2014 2
SOCIAL MEDIA BEHAVIORS
Personal branding and social media - M. Plourde - April 2014 3
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Credit: Khalid Albaih on Flickr
Social media presence
Do you have a _______ account?• Yes.• No.
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Social media usage
Your purpose for using social media is mostly…
• Personal.• Professional.
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BRANDING YOURSELF
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What is your first reflex when you don’t
know something?
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What is your first reflex when you don’t
know something?(You Google it!)
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What is your first reflex when you don’t
know something?(You Google it!)
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Google yourself!
Can you find yourself when you Google your name?
• Yes.• No.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.• No.• OMG, no way!
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Overexposed
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http://youtu.be/jSdw9m3FskA
Social media spring cleaning
• Make a list of potentially undesirable social media posts and links:• Pictures?• S-words, f-bombs?• Politically charged?• Likes and follows?
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A Christmas Story © MGM 1982
Scrubbing strategies
• Delete • Change privacy settings• Untag• Unfollow• Social media policy to
prevent future “breaches”
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Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.• No.
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Personal landing page
• Your professional self:• Who’s your audience?• Where should such a page be hosted?• What do you expect from connections? • What should they expect from you?
• Examples:• http://about.me/mathplourde• http://mathplourde.wordpress.com/about/
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Your professional profile
• Vincent Van Gogh• Post-Impressionist artist,
#selfie lover, painting trailblazer
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@Vincent_says
Itemized professional profile
• [Full Name] Middle name?
• [Tagline] About 100 characters
• [Bio] About 300 words
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[@handle] Unique
[Avatar] Headshot
Make it consistent
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Less Intrusive Than a Phone Call…
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Share your digital
identity in the physical
world!
danah boyd on her digital presence
“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […] My way of coping with persistence is to create a
living presence, frame my own story in an ongoing way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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Creating a living presence
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• Identify someone you follow who has a good web presence.
• Which platforms is he/she using? When? How often? To share what?
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGEPersonal branding and social media - M. Plourde - April 2014 24
MANAGING INCOMING INFORMATION
Information overload…
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“It's not information overload - it's filter failure”
– Clay Shirky
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Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.• Unsubscribe.• Move messages you’re not
required to take action upon to another space.• Separate email account• RSS reader
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Finding relevant conversations
• Gurus in your discipline and their entourage
• Books• Blogs• Professional associations• Conference and event
backchannels• #Hashtags and keywords
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Fashion is televised, online
http://mashable.com/2013/09/15/new-york-fashion-week-live-stream-views/
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Google Alerts
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http://www.google.com/alerts
Flipboard and Pulse.me
• Mobile apps can push the news to you in a magazine format
flipboard.com www.pulse.me
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Roles in communitiesLeaders/GurusActiveMembers
Lurkers
Outsiders
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STORING AND RETRIEVING INFORMATION
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Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.• No.
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Social bookmarking: Diigo
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Can you imagine having 7,000 bookmarks in your browser?
Browser Add-On
http://www.diigo.com
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Evernote
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• Personal note-taking application.• Syncs on multiple devices.
• http://www.evernote.com/
File sync
•38 Personal branding and social media - M. Plourde - April 2014
If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
Conversational Spaces
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PROFESSIONALPERSONAL
Social Media Spaces
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PERSONAL PROFESSIONAL
CHOOSING THE RIGHT CHANNELS
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The network effect
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Source: Jeff BullasAlso: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
The role of reciprocity
Reciprocal• Requires permission
from both participants.
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Non-reciprocal• You can follow someone
without them following you back.
Top dog
The role of reciprocity
Reciprocal• Fosters relationship.
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Non-reciprocal• Fosters discovery.
My spaces
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PERS
ON
ALPRO
FESSION
AL
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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My sharing loop(2014)
Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com
Building your resilience
•51
Source: http://www.merriam-webster.com/dictionary/resilience
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Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology [email protected]
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-s14
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