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Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.
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Social media and tourism.
Matt Dickman//Fleishman-HillardMonday, May 11, 2009
Welcome.
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#icort
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A funny story.
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Idaho...it does exist!
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Some non-digital advice.
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About me.
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http://www.google.com/search?&q=matt+dickman
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Monday, May 11, 2009
The foundation for tomorrow is here today.
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If you don’t like change, you’re going to like
irrelevance even less.General Eric Shineski,
Retired Chief of Staff, U.S. Army
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“The best idea is boss”-CP+B
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(def) social media: people connecting to people via
technology.
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Social media is a fad.
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Social, media is not.
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It’s all becoming social.
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Monday, May 11, 2009
The formula has changed.
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It’s not about spamming 1,000,000 people to convert 1,000 people.
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It is about reaching the right 10 people who reach 100 people who
reach 1,000 people.
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The world has changed.
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1.0
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1.0 2.0
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The roadmap changed.
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The language changed.
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Monday, May 11, 2009
<html><head><title>The web changed things.</title></head><body>Hello World!</body></html>
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The pace changed.
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The faces have changed.
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Choice is growing exponentially.
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Traditional digital is running rampant.
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Most marketers on Facebook use it as a broadcast platform.
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We have traditionally pushed...
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We have traditionally pushed...
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...and shouted.
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PR
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PR
Advertising
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Monday, May 11, 2009
PR
Monday, May 11, 2009
PR
Advertising
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PR
Advertising
Interactive
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Interactive
PR
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Interactive
Advertising
Monday, May 11, 2009
Today.
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Monday, May 11, 2009
PR
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PR
Advertising
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PR
Advertising
Interactive
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Tomorrow.
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PRAdvertisingInteractive
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Marketing
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Emotion is key to marketing.
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Advertising is better at emotion.
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It just doesn’t work in a vacuum.
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Experiences rule.
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Storytelling is a must.
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David has an advantage over Goliath.
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No legal department, built-in personality, relationships are closer to
the bottom line.
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Portable.
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GPS adds physical context.
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Customers are constantly moving.
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We have to find them.
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End of interruption.
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I will help you avoid contracting the highly contagious BSOS...
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Bright Shiny Object Syndrome
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The “me” economy.
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15 megabytes is the new 15 minutes.
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The barrier to create and publish content does not exist.
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How to get the most out of social media.
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Listen, prepare, engage, adapt.
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We have to listen before we do anything.
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Know the tone, the influencers and what already exists.
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Don’t just react, however. Proactively seek engagement.
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What would you do?
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“I’m planning my vacation to Utah!”-@somebody_on_twitter
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Hurricane Kohls.
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Paul McEnany | http://heehawmarketing.typepad.comMonday, May 11, 2009
Wal-Mart flog.
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And look below the surface.Monday, May 11, 2009
Micromedia.
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Social Media
Conversation
Enabling
•! Blogs
•! Message
Boards
•! Micropublishing
Social
Networks
Content
Sharing
Open
Platforms
•! MySpace
•! YouTube
•! Flickr
•! Digg
•! Delicious
•! Wikipedia
•! Dell IdeaStorm
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*Brian SolisMonday, May 11, 2009
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Allow your content to be easily shared.
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And remixed.
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The Amen Break.
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It doesn’t matter your industry or niche.
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Allow customers to connect to you personally.
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I don’t want to connect to a resort, I do want to connect to a person.
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Content is king.
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Create content to add value.
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What does the future hold?
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Marketing
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Put strategy first.
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Adding value should be the goal.
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How do I get started?
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JUST DO IT.
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Create a blog, join Twitter, find those high-school friends on Facebook, link
with your peers on LinkedIn.
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Thank you.
Matt Dickmanmattdickman@gmail.com
http://technomarketer.typepad.comMonday, May 11, 2009
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