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The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
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Twitter:@micadamPhone:+32 478 504135Email: mic@vanguard-leadership.be
Employer Branding & Social Media @ #ADMBE
Mic Adam
While the term "employer brand" denotes what people currently associate with an organization, employer branding has been defined as the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of "a company's image as seen through the eyes of its associates and potential hires“
Wikipedia
Have the end in mind…Some examples
Attraction & Retention
Employer Branding Strategy
External Internal
Social Media Layer
Employer Branding
More than recruitment
Let’s stretch the mind a little
Employer Branding on Social MediaStarts mostly with Recruitment
Sodexo Strategy
Career Website
Career Pages
YouTube - Careers
Career Blog
• People
• Job Hunting Advice
• HR
• Recruitment
• Contests
Careers on Twitter
Careers on LinkedIn
Careers on Pinterest
Some numbers…
• 10,000+ fans on Facebook (2 posts/day and 7 comments/post)
• 11,000+ Twitter followers (Average of 10 tweets/day)
• Over 100.000 views on YouTube
• 80,000 followers of LI company profile
• 12,000 members of LI group
• 1 blog post/week
More stats
• 45% of sodexo candidates
come via social media
• Sodexo reduced recruitment advertizing by $300K
But there is more…
Young Grads Program
Enterprise Social Networksfor Collaboration & Engagement& Internal
Communication
Alternatively - Internal Communication
Ambassadorship, Engagement & Increased Reach
Alumni Networks
• Employee referral program• The “Boomerangs”• Future clienst
Let’s take a look at some examples
How to measure?
Good Attraction & Retention
Reduce time to fill openings
Engaged Brand Advocates
Reduce Sick Days
Connect with me!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
MIC@VANGUARD-LEADERSHIP.BE
/MICADAM
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