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If your organization has a strong brand online, prospective employees that are a fit will seek you out and initiate conversation.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another
– Seth Godin
Company’s internal core essence and values
External audience’s perception of who the company is, its reputation
How a company compares to competitors in the same market, what makes it unique
Entrepreneurial, start up
philosophy,
believes in being ‘first’
Use social media to tell your unique story, stand apart, build relationships
Know your brand
Choose social media channels that showcase your brand
Know what is being said about you online, get involved, participate in the conversation
Real conversations over social media build relationships and brand = recruits and new business