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Project Leader. Caroline Fraser
Business Design IN
Social Entrepreneurship
By. Valeria Sanchez
Objective
Analyze the Entrepreneurial Market in Guatemala
to determine if there exists a business design opportunity
within the industry.
Consulting Services For
Social Entrepreneurs
in Guatemala.
Business Design
what is entrepreneurship?
Person who undertakes innovations, finance and business acumen in an effort to transform innovations
into economic goods.
954/
Guatemala
TOP Entrepreneurial Countries
19.7%
Adults involved in Entrepreneurial Activity
GEM Guatemala
New businesses
CommerceManufacturing Technology
GEM Guatemala
NewBusinessesin 2012
ExpectedGrowthin 20139,700 17%
however
of
new businesses
fail
67%
GEM Guatemala
Because entrepreneurs fail to really
understand and solve peoples Problems...
By trying to create new needs and
first world solutions when the reality is...
guatemala is
country
a 3rd world
61%
below
Poverty Lines
Of the population lives
INE Guatemala
INE Guatemala
Population without access
to basic needs
33%
WaterEducation
61%
Health
46%
how can we channel
entrepreneurial activity towards...
Creating
Successful
New
Businesses
While solving
Guatemalas
Social
Problems?
ID User
Needs
ResearchEntrepreneurship
industry
Analysis
Competitive
Analysis
?what is
out there
Industry analysis
entrepreneurship
Desk Research
Market Analysis
The ventures of a person who recognizes a social problem, and uses entrepreneurial principles to organize, develop and
manage a business to create social and economic value.
Social Entrepreneurship Trend
Stanford Social Trend Report
Drivers of change
Growing Interest on
Impact
Investment
OK to pro!t from $
Solving Social
Problems
Business
Strategy
Social Changeas a
Stanford Social Trend Report
Types of Social Enterprises
$Profit
Generator
Primarily seeking financialreturn only, and has social
impact as such.
Trade
off
Trading activity has socialimpact, so a balance has to be made between financial
and social impact.
Lock-
Step
Trading activity has social impact and it lock - steps
in parallel with thefinancial situation.
Example
UrbanRural
Create organic fertilizerfrom worm waste.
Teach toProduce
Buy
$
Local Women
AgriculturalBusinesses
Green Houses
Households
$
Sell
?who are the
entrepreneurs
?
?
ID User needs
The entrepreneur
In Depth Interviews
Identification of Needs
types of Social Entrepreneurs
socially
oriented
business
otiented
main Needs
socially
oriented
business
otiented
Understanding of a Social Problem
Understanding of aBusiness Solution
Development of a Business Model
People/ ProblemsBusiness/ Ideas
Development of aSustainability Model
HAS
NEEDS
MOTIVATION
HAS
NEEDS
MOTIVATION
Personalized Help
Lean StrategiesUnderstand the Need
Acceptable price level
COMMON GROUNDS
Make Money and Do Good
?what options
do they have
Competitive analysis
Entrepreneurial Consultants
Competitive Analysis
Benchmarking
Opportunity Mapping
Competitive Field Overview
Personalized incubatorfor BOP entrepreneurs with
early stage, socially sustainable business ideas.
One to One business accelerator for already
established sociallysustainable ideas.
University Operated, 3 month Bootcamp for
incubating early stage business ideas.
?Benchmarking
Heuristica
PersonalizedService
SociallyConscious
BusinessOriented
Start - UpFocus
AlternaAgoraPartnership
?Opportunity Map
Agora
Euristica
Alterna
OnlineServices
Solution
Based
Problem
BAsed
Personalized
Service
General
Service
Agora
Euristica
Alterna
OnlineServices
Socially
Oriented
Business
Oriented
Focus on
Start - Ups
Focus on
Developed
Ideas
need help to
make money &
do good
ResearchConclusions
social
entrepreneurial
trend
incomplete
& general
services
Social Entrepreneurship
Business Design
Personalized Consulting
Services For Social
Entrepreneurs in Guatemala.
?
Multi - Disciplinary Teams
creatE
SocialEntrepreneurs
to help
Profitable &Social Businesses
co-create
ImpactInvestment
& Generate
product
testing
financial
projection
customer
understanding
social & business
model development
des
ig
n a
pp
ro
ac
h
while helping
the country in...
solve
social problems
create
social awareness
generate
new businesses
where we help
entrepreneurs...
create successful
businesses
social & economic
sustainability
lean
strategic way
next steps
develop
model
business
plan
test
idea
commercial
strategy
Creating design furniture line
from artisanal woven patterns.
entrelazando herencia
Stage of the Idea.
Idea DevelopmentProduct Development
Business ModelSustainability Model
thank you
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