Project Leader. Caroline Fraser

Business Design IN

Social Entrepreneurship

By. Valeria Sanchez

Objective

Analyze the Entrepreneurial Market in Guatemala

to determine if there exists a business design opportunity

within the industry.

Consulting Services For

Social Entrepreneurs

in Guatemala.

Business Design

what is entrepreneurship?

Person who undertakes innovations, finance and business acumen in an effort to transform innovations

into economic goods.

954/

Guatemala

TOP Entrepreneurial Countries

19.7%

Adults involved in Entrepreneurial Activity

GEM Guatemala

New businesses

CommerceManufacturing Technology

GEM Guatemala

NewBusinessesin 2012

ExpectedGrowthin 20139,700 17%

however

of

new businesses

fail

67%

GEM Guatemala

Because entrepreneurs fail to really

understand and solve peoples Problems...

By trying to create new needs and

first world solutions when the reality is...

guatemala is

country

a 3rd world

61%

below

Poverty Lines

Of the population lives

INE Guatemala

INE Guatemala

Population without access

to basic needs

33%

WaterEducation

61%

Health

46%

how can we channel

entrepreneurial activity towards...

Creating

Successful

New

Businesses

While solving

Guatemalas

Social

Problems?

ID User

Needs

ResearchEntrepreneurship

industry

Analysis

Competitive

Analysis

?what is

out there

Industry analysis

entrepreneurship

Desk Research

Market Analysis

The ventures of a person who recognizes a social problem, and uses entrepreneurial principles to organize, develop and

manage a business to create social and economic value.

Social Entrepreneurship Trend

Stanford Social Trend Report

Drivers of change

Growing Interest on

Impact

Investment

OK to pro!t from $

Solving Social

Problems

Business

Strategy

Social Changeas a

Stanford Social Trend Report

Types of Social Enterprises

$Profit

Generator

Primarily seeking financialreturn only, and has social

impact as such.

Trade

off

Trading activity has socialimpact, so a balance has to be made between financial

and social impact.

Lock-

Step

Trading activity has social impact and it lock - steps

in parallel with thefinancial situation.

Example

UrbanRural

Create organic fertilizerfrom worm waste.

Teach toProduce

Buy

$

Local Women

AgriculturalBusinesses

Green Houses

Households

$

Sell

?who are the

entrepreneurs

?

?

ID User needs

The entrepreneur

In Depth Interviews

Identification of Needs

types of Social Entrepreneurs

socially

oriented

business

otiented

main Needs

socially

oriented

business

otiented

Understanding of a Social Problem

Understanding of aBusiness Solution

Development of a Business Model

People/ ProblemsBusiness/ Ideas

Development of aSustainability Model

HAS

NEEDS

MOTIVATION

HAS

NEEDS

MOTIVATION

Personalized Help

Lean StrategiesUnderstand the Need

Acceptable price level

COMMON GROUNDS

Make Money and Do Good

?what options

do they have

Competitive analysis

Entrepreneurial Consultants

Competitive Analysis

Benchmarking

Opportunity Mapping

Competitive Field Overview

Personalized incubatorfor BOP entrepreneurs with

early stage, socially sustainable business ideas.

One to One business accelerator for already

established sociallysustainable ideas.

University Operated, 3 month Bootcamp for

incubating early stage business ideas.

?Benchmarking

Heuristica

PersonalizedService

SociallyConscious

BusinessOriented

Start - UpFocus

AlternaAgoraPartnership

?Opportunity Map

Agora

Euristica

Alterna

OnlineServices

Solution

Based

Problem

BAsed

Personalized

Service

General

Service

Agora

Euristica

Alterna

OnlineServices

Socially

Oriented

Business

Oriented

Focus on

Start - Ups

Focus on

Developed

Ideas

need help to

make money &

do good

ResearchConclusions

social

entrepreneurial

trend

incomplete

& general

services

Social Entrepreneurship

Business Design

Personalized Consulting

Services For Social

Entrepreneurs in Guatemala.

?

Multi - Disciplinary Teams

creatE

SocialEntrepreneurs

to help

Profitable &Social Businesses

co-create

ImpactInvestment

& Generate

product

testing

financial

projection

customer

understanding

social & business

model development

des

ig

n a

pp

ro

ac

h

while helping

the country in...

solve

social problems

create

social awareness

generate

new businesses

where we help

entrepreneurs...

create successful

businesses

social & economic

sustainability

lean

strategic way

next steps

develop

model

business

plan

test

idea

commercial

strategy

Creating design furniture line

from artisanal woven patterns.

entrelazando herencia

Stage of the Idea.

Idea DevelopmentProduct Development

Business ModelSustainability Model

thank you