Smart Social Media for Small Businesses - MaRS Best Practices

Where? What? Who(m)?

Smart Social Media for Small Businesses

Your Host: Melanie Baker

•  Let’s assume that the answer to “Should my business get social?” is “Yes”...

•  Who is our audience?

•  What sites should we be using?

•  What content should we publish?

•  Whose job is this?

•  Did we win?

Q&A Protocol

•  For quick questions, ask throughout.

•  For bigger questions, ask at the end.

•  Judge of the size of your question will be me.

Who is our audience?

• Good news: Knowing this will answer almost all of the other questions.

•  Bad news: The answer is not “Everyone”.

What sites should we be using? •  Good news: “All of them!” is not the

answer.

•  Bad news: There’s no one-size-fits-all answer…

?

What content should we publish?

• What sites are you using?

• What does your business need?

• What does your audience like?

Whose job is this?

• Good news: “Everyone” is probably not the answer.

•  Bad news: The right person may not work for you… yet.

Did we win?

• Good news: Yes, you can determine this.

•  Bad news: There is no one-size-fits-all answer…

Questions? Comments?

If you think of something later…

@melle mcbaker@gmail.com